RV DEALERSHIP BUSINESS PLAN

I. Executive Summary

Company Description

Our company, founded in the United States and launching in 2026, is a customer-centric RV dealership focused on making road travel accessible and enjoyable. We sell a curated selection of new and certified pre-owned motorhomes and campers and back each sale with transparent no-haggle pricing, post-sale support, and buyer education. We operate from a modern facility with a large display lot, a professional showroom, and a dedicated service bay. One-liner: We deliver a simple, trustworthy RV purchase and ownership experience.

Daily operations include retail sales, certified inspections, in-house service, financing facilitation, and ongoing owner education events. We target U.S. leisure road travelers and weekend adventurers, prioritizing buyers who value reliability, clear pricing, and ongoing service. Short-term goals: open the facility in Q2 2026, reach 120 unit sales in year one, and achieve a 20% service-revenue contribution. Long-term goals: scale to two regional locations by 2029 and maintain 40% gross margin on new units through volume vendor terms and certified pre-owned turnover. One-liner: We aim to be the region’s trusted, full-service RV partner from first look to many trips later.

Problem

Aspiring travelers in the U.S. face significant financial barriers: traditional travel costs make sustained exploration expensive, keeping many potential long-term adventurers sidelined. Cost prevents many Americans from choosing exploration over short trips.

First-time RV buyers encounter a complex, intimidating purchase process with lack of pricing transparency, high negotiation stress, limited post-sale support, and poorly curated inventories that mismatch needs. Dealerships commonly stop short of long-term partnership models, leaving owners unsupported after purchase. Opaque pricing and absent ongoing support turn a lifestyle purchase into a stressful, risky decision.

Solution

Many U.S. travelers avoid RV ownership because purchases feel opaque, technical, and risky. Our dealership closes that gap by offering a one-stop, transparent buying experience: a curated selection of new and used recreational vehicles, integrated financing and insurance at point of sale, and on-site warranty and maintenance support that simplify ownership.

One line: A one-stop, certified RV buyer experience that reduces purchase friction and ownership risk.

Mission Statement

We empower the spirit of adventure by providing a transparent, supportive, and high-quality pathway to RV ownership for every traveler. We commit to honesty, practical education, and exceptional service to make the mobile lifestyle accessible and sustainable. We aim to be the most trusted partner in the recreational vehicle industry and to foster a vibrant community of road-bound explorers.

Key Success Factors

These compact strengths drive revenue, margin, and repeat business for our RV dealership in Colorado.

• No-haggle pricing builds immediate trust and outpositions traditional dealers.
• Rigorous pre-owned certification program ensures quality and lowers warranty claims.
• Strategic Colorado location supplies a steady stream of qualified outdoor-market leads.
• High-margin F&I performance demonstrated by 136 contracts in year one.
• Experienced management and scalable staffing enable reliable operational growth to 2030 goals.

Financial Summary

Key financials for the RV Dealership launch year and near-term growth.

Financial requirements: Minimum cash on hand $858,000 (Jan-26). Performance: breakeven Month 1 (Jan-26) and payback in 1 month; IRR 8.57% and ROE 86.95%.

Outlook: strong early profitability and scalable EBITDA growth to $26,616,000 by 2030.

Funding Requirements

We require USD 1,283,000 at launch to fund capital assets and a cash reserve that covers initial inventory and operating cycles.

Financial summary: Year‑1 revenue USD 11,422,000, EBITDA USD 8,231,000, 170 units sold in 2026, rising to 470 units by 2030; ROE 86.95%, IRR 8.57%, breakeven in month one, one‑month payback, and projected 2030 EBITDA USD 26,616,000.