DECORATIVE SANDBLASTING SERVICE BUSINESS PLAN

I. Executive Summary

Company Description

Founded as Atelier Lumen (name chosen to reflect light, clarity, and fine detail), the studio operates in the luxury decorative arts sector, specializing in bespoke sandblasted glass. We produce custom-etched corporate awards, special-occasion gifts, and distinctive home décor. Our work combines traditional artisan sandblasting with modern design software and CNC masking to deliver precision, deep-contrast etching, and long-lasting finishes. Core activities include client design consultations, vector artwork development, precision sandblasting, kiln annealing, quality inspection, and white-glove delivery. We launch in 2026 from a premier U.S. design hub.

What sets us apart is a collaborative client process, studio-level craftsmanship, and a tightly controlled production workflow that yields consistent luxury finishes at scale. We target high-net-worth consumers, corporate brand teams, luxury retailers, and interior designers seeking unique, high-margin decorative pieces. Short-term goals: establish studio operations, onboard 120 clients, and reach break-even in year one. Long-term goals: expand wholesale accounts and custom corporate programs and achieve $1.227 million in annual revenue by 2030.

Problem

Consumers and businesses struggle to find unique, high-quality personalized gifts and decor that stand apart from generic mass-produced options. There is a significant market gap because mass-market laser engraving often lacks the depth, texture, and durability required for premium awards, luxury home installations, and bespoke architectural glass elements.

Interior designers and corporate clients face design delays, supplier substitutions, and downgraded aesthetics when existing suppliers can’t meet specific artisan finishes. The result is compromised vision, lower perceived value for premium projects, and fewer genuinely distinctive options for high-end recognition and special-occasion gifts.

Solution

We provide a range of bespoke, artisan-crafted glass products finished with professional sandblasting to address a market flooded with generic, mass-produced gifts and shallow engraving. Our work meets demand for meaningful personalization, high-end quality, and reliable custom architectural glass for interior designers. One clear promise: lasting, personalized glass art for special occasions and premium spaces.

Offerings include custom sandblasted drinkware and crystal decanters, custom-etched corporate award plaques, large-scale architectural glass panels, and decorative wall mirrors—each handcrafted in a specialized workshop to ensure high detail and durability. One-line summary: handcrafted sandblasted glass that replaces impersonal, inconsistent mass-market alternatives.

Mission Statement

We transform glass into timeless works of art through superior artisan craftsmanship and collaborative design, offering clients a sophisticated alternative to mass-produced goods. We commit to sustainable growth and the preservation of traditional etching techniques while delivering meaningful pieces that celebrate life’s milestones and enhance the beauty of spaces. We set a clear standard for excellence in sandblasted glass, guiding employees, customers, and stakeholders with creativity, precision, and personal sentiment.

Key Success Factors

These are the primary drivers that will make the decorative sandblasting service profitable and defensible.

• Superior sandblasting technique that delivers measurable quality advantages over competitors.
• Collaborative design process that builds strong customer loyalty and differentiates the brand in the luxury sector.
• Experienced management and artisan staff able to execute complex, high-value projects reliably.
• Strategic partnerships with wedding planners and interior designers providing a steady pipeline of high-margin work.
• Disciplined financial management targeting a 26-month breakeven and $1.227 million revenue by Year 5.

Financial Summary

Brief financial snapshot: conservative growth to $1.227M revenue by 2030 with breakeven in Feb 2028.

Financial requirements: $76,400 in initial capex and a minimum cash buffer of $560,000 (target month Jan-2028); expected overall IRR is 1.85%.

Outlook: profitable and cash-positive after Feb 2028 with EBITDA reaching $872,000 by Year 5.

Funding Requirements

We require USD 756,400 to fund equipment, showroom fit-out, initial materials, the Creative Director salary through pre-revenue, and a working-capital reserve to reach breakeven in February 2028 and target Year‑5 EBITDA of USD 872,000.