Scrapbooking Marketing Plan

This pre-written, fully customizable marketing plan in Excel saves time, is editable, and fits craft retail needs. It includes copy prompts, channel choices, and measurable goals you can adjust for events, seasons, or product drops. Edit layout, text, and targets without rebuilding the plan.

Editable copy and layout

Tailor to stores or studios

Swap colors, fonts, sections

Use for seasonal campaigns

The template uses an Excel Gantt chart to visualize timelines and task sequences. Bars show start dates, durations, and dependencies so teams see what's next. The layout makes workshop launches and sales pushes easier to coordinate.

Visual timeline for every task

Shows dependencies and critical paths

Color-coded task categories

Zoom to week or month

Includes 30+ pre-built actions across events, social, email, local ads, and partnerships. Each task has a short description and suggested duration so you won't miss key steps. Use them as templates or tweak to match your store's rhythm.

Email promo sequences included

Instagram and Pinterest posts

Workshop promotion steps

Local ad and co-marketing tasks

Every start date and task duration is editable without breaking formulas. Change a workshop date and dependent tasks shift automatically. That keeps the plan logic intact while you adapt to real-life scheduling.

Adjust start dates easily

Extend or shorten durations

Auto-shift dependent tasks

Suitable for last-minute changes

Built-in progress tracking shows percent complete and flags overdue items. Conditional formatting highlights delays and upcoming deadlines for the week. Use it to spot blockers and keep launches on schedule.

Percent-complete columns

Overdue and upcoming highlights

Dashboard-style status view

Quickly find blocked tasks

Assign tasks, set owners, and define dependencies so your team knows who does what. It reduces duplicated work and miscommunication during event prep or kit launches. Run workshops and campaigns with fewer coordination errors.

Assign owners per task

Clear dependencies reduce overlap

Shared template for staff

Print or share links

No Excel skills needed: color-coded fields and on-sheet instructions guide you. Built-in formulas handle dates and progress so you won't break the plan. Beginners can update timelines and tasks safely.

Color-coded editable cells

On-sheet instructions included

Protected formulas prevent errors

Simple copy-paste task edits

Export to PDF or print for meetings and client pitches. The file opens cleanly in Google Sheets for online collaboration. Use the print-friendly view for workshops, supplier briefs, or storefront planning sessions.

PDF export ready

Google Sheets compatible view

Print-friendly layout

Email or print for teams

A weekly highlight shows current-week priorities and a completion guide for closing tasks. It lists must-do items and tracks what shipped each week. Teams can use it in weekly standups to stay aligned.

Current-week priority highlight

Weekly completion checklist

Standup-friendly summary view

Notes for next steps