SHIATSU MASSAGE PRACTICE BUSINESS PLAN

I. Executive Summary

Company Description

Sora Shiatsu (sora means sky in Japanese) is a specialized wellness practice in Austin, Texas launching in 2026 that operates in the health and personal services sector. We deliver authentic Japanese shiatsu therapy and therapeutic bodywork alongside a curated selection of imported Japanese wellness products. Our team consists of state-licensed practitioners who provide hands-on shiatsu sessions, intake assessments, individualized care plans, and short restorative workshops in a professional, serene studio designed for long-term client health. One-liner: authentic, licensed shiatsu in a calm, clinic-grade setting.

We serve adults age 30–65 in Austin who seek non-pharmaceutical relief from chronic stress, musculoskeletal pain, and postural dysfunction—primarily professionals and wellness-minded residents. Short-term goals: open studio Q2 2026, reach 300 monthly service visits and $45,000 monthly revenue within 12 months. Long-term goals: establish a waitlisted client base, expand to two locations by year five, and develop a private-label retail line. One-liner: focused growth driven by repeat clients, licensed care, and curated Japanese products.

Problem

Modern professionals experience chronic stress and persistent muscle tension that standard relaxation massages relieve only briefly. This leads to recurring pain, lower daily vitality, impaired work performance, and ongoing healthcare and productivity costs. Complex conditions such as sciatica and migraines remain largely unaddressed by generic spa treatments, leaving clients in cycles of temporary relief rather than lasting recovery.

There is a clear gap in Austin’s wellness market for a focused therapeutic practice that combines authentic Japanese shiatsu, licensed clinical practitioners, and targeted protocols for chronic pain and energy imbalance. Existing offerings emphasize relaxation over long-term functional recovery, so a specialized studio launching in 2026 is necessary to deliver consistent, outcome-driven care and reduce repeat short-term visits. One-liner: clients need sustained recovery, not repeated quick fixes.

Solution

Modern life creates chronic stress and muscle tension that standard relaxation massages often fail to resolve. Our solution delivers authentic Japanese shiatsu—a non-invasive, meridian-based bodywork that targets root causes of persistent pain, energy imbalance, and mental fatigue where generic spa services offer only fleeting relief.

We provide hands-on shiatsu using precise finger and palm pressure, personalized after a detailed consultation, and delivered in a tranquil therapeutic room to restore balance and reduce chronic pain for professionals, athletes, and long-term wellness seekers. One clear promise: sustained relief, not just temporary relaxation.

Mission Statement

We restore balance and vitality in our community through the authentic practice of Japanese shiatsu, delivering personalized, holistic bodywork that treats root causes of pain and stress. We commit to measurable client satisfaction, long-term wellness outcomes, and professional, tranquil care that empowers clients to manage their health. We operate responsibly—minimizing environmental impact, supporting fair labor practices, and partnering with local health providers to expand access to therapeutic healing.

Key Success Factors

These are the factual factors that will drive operatio nal and financial success for the shiatsu massage practice.

• Licensed shiatsu practitioners: high expertise and required licensing ensure clinical quality and compliance.
• Strategic urban location: positioned in a health-conscious market with direct access to target demographic.
• Integrated booking and CRM: seamless client experience from booking to follow-up increases retention.
• Authentic technique focus: differentiated service offering avoids generic treatments and supports premium pricing.
• Financial discipline: 6-month breakeven and 18-month payback provide clear sustainability milestones.

Financial Summary

Summary of projected revenue, profitability and returns for the Shiatsu massage practice.

Financial requirements: Minimum cash required $857,000 (minimum cash month Feb-2026). Anticipated returns: breakeven June 2026, payback 18 months, IRR 8.89%, ROE 1.31.

Financial outlook: revenue grows from $152k in Year 1 to $684k by Year 5 with positive EBITDA and payback within 18 months.

Funding Requirements

We require capital to cover confirmed startup costs and a minimum cash balance of $857,000, for a total funding ask of $911,500.

Projected performance: Year 1 revenue $152,000, Year 5 $684,000; breakeven June 2026; payback 18 months; IRR 8.89%; ROE 1.31%; average daily visits scale from 4 to 12.