Acquire customers
New customers equal channel marketing spend divided by customer acquisition cost.
It is a fully editable five-year spreadsheet that models client acquisition, retained cohorts, billable hours, and financial statements across Low, Base, and High cases.
Use the workbook to plan how marketing investment, client retention, service mix, billable time, and pricing translate into revenue and financial performance.
Change launch timing, starting customers, marketing budget and seasonality, CAC, tier allocation, customer lifetime, billable hours, and hourly rates; linked calculations update revenue and reports.
The model converts marketing spend into new customers, retains each cohort by service tier, multiplies active clients by billable hours, then applies hourly rates.
New customers equal channel marketing spend divided by customer acquisition cost.
New customers are split across service tiers using the selected allocation percentages.
Starting customers and still-active acquired cohorts determine active customers by tier.
Active customers multiply by average monthly billable hours for each service tier.
Billable hours multiply by hourly rates, then tier revenue is summed across months.
The Revenue sheet links acquisition spend and CAC to client cohorts, service-tier billable hours, hourly pricing, and monthly revenue.
REVENUE
The COGS & OPEX sheet organizes direct costs, variable operating expenses, and fixed spending assumptions alongside their forecast timing.
COGS & OPEX
The Scenarios view compares Low, Base, and High paths for revenue, gross margin, contribution margin, and EBITDA across the five-year forecast.
SCENARIOS
The Dashboard combines setup controls, scenario multipliers, headline KPIs, revenue mix, profitability, cash flow, and investment payback in one view.
DASHBOARD
It fits services driven by acquired client cohorts, billable hours, and hourly rates; structurally different revenue logic may call for custom modeling.
The template is a planning starting point, not a guarantee of performance.
Financial Models Lab can build or adapt a model when you need different revenue logic, operating schedules, or financial reporting.
ORDER A CUSTOM FINANCIAL MODELAfter checkout, you receive the fully editable spreadsheet for Excel or Google Sheets with five-year projections, scenario analysis, and linked financial reports.
Open and edit the model in Excel or Google Sheets.
Plan the business across a five-year projection horizon with linked calculations.
Compare Low, Base, and High cases across key operating and financial outcomes.
Review the Income Statement, Cash Flow, Balance Sheet, Dashboard, and related outputs.
The essential answers are visible in full, with no accordion clicks required.
It converts marketing spend and CAC into new customers, retains service-tier cohorts, calculates billable hours, and multiplies those hours by hourly rates.
You can change launch date, starting customers, marketing budget and seasonality, CAC, tier allocation, customer lifetime, monthly billable hours, and hourly rates.
You can compare alternative revenue, gross margin, contribution margin, and EBITDA paths across the five-year forecast.
The current product preview shows an Income Statement, Cash Flow Statement, Balance Sheet, Dashboard, Summary, and other linked financial reports.
Yes. Custom financial modeling can address different revenue logic, operating schedules, or reporting requirements.
It is a planning forecast based on editable assumptions, not a guarantee of business performance or financial results.
This template includes a comprehensive suite of tools, featuring a 5-year financial forecast, pro-forma statements, a dynamic KPI dashboard, and a detailed assumptions sheet to plan your business.
Core inputs and core outputs
Three scenario analysis
Presentation ready
DuPont analysis
Researched revenue assumptions
Lender-friendly financial outputs
Revenue stream detailed view
Performance metrics benchmark
Building the model by hand would’ve taken me all week, and this template got it done in an afternoon. I had the numbers ready for planning calls without the usual spreadsheet drag.
I used to worry one bad cell would throw off the whole sheet. This template kept the formulas organized, so I could update assumptions without second-guessing the results.
It made the margin and break-even view much easier to read, which helped me spot weak spots fast. I had cleaner assumptions to discuss with my team and a clearer path for pricing.