SOLAR PANEL INSTALLATION BUSINESS PLAN

I. Executive Summary

Company Description

SolForge Energy, named to convey craftsmanship and durable solar performance, is a U.S. solar installation company launching in 2026 that sells and installs high-efficiency, American-made panels under a turnkey service model. We operate in the renewable energy sector and deliver end-to-end projects for residential, commercial, and agricultural clients. Core offerings include site design, permitting, certified in-house installation teams, long-term maintenance plans, and a proprietary energy monitoring app that gives customers real-time performance and billing insights. One clear line: we sell reliable systems and keep customers informed for the life of the asset.

We target owner-occupied single-family homes, mid-size commercial properties (10–250 kW), and farms needing on-site generation and backup. Short-term goals: commence operations Q2 2026, complete 1,200 installations and reach $8M revenue by end of 2027. Long-term goals: scale to national operations, 50,000 installed sites by 2032, and offer performance-backed service contracts. Competitive edge rests on certified in-house crews, transparent lifecycle monitoring, and a focus on durability and measurable savings. One clear line: we win by installing quality U.S. panels and proving performance over time.

Problem

Property owners face rising, unpredictable energy costs and a growing desire for energy independence and lower emissions. This creates clear demand for a trustworthy, turnkey solar provider.

Homeowners and commercial owners find the solar transition complex and intimidating. They encounter confusing technical and financial options and face few clear guarantees on system lifetime performance, leaving them exposed to large investments without reliable payoff visibility. Transparent, long-term performance assurances are notably absent.

Our company launches in the U.S. in 2026 to close this gap by offering high-quality, American-made panels, a comprehensive turnkey service model delivered by in-house certified teams, and a proprietary energy monitoring app that provides ongoing performance transparency and customer control.

Solution

Property owners face rising, volatile energy costs and a confusing solar transition. Starting in 2026, we deliver turnkey residential and commercial solar installations that remove complexity by managing consultation, custom design, permitting, installation, interconnection, and ongoing performance monitoring. We pair high-efficiency, American-made solar panels with a proprietary energy monitoring application to deliver verifiable bill reductions and long-term performance accountability.

One-line: reliable, end-to-end solar installations with on-site hardware and live telemetry that produce measurable savings and uptime.

Mission Statement

We empower residential and commercial property owners across the United States to take control of their energy future by delivering accessible, high-quality solar solutions. We commit to reducing customers' environmental impact and delivering significant, predictable financial savings through transparent pricing, quality installation, and a 25-year production guarantee. We prioritize American-made renewable technology, long-term relationships built on trust and performance, and clear operations that make clean energy the standard.

Key Success Factors

Five concise drivers will determine operational and financial success.

• 25-year production guarantee—differentiates offerings and builds long-term customer value.
• Breakeven by May 2026 (5 months)—proves an efficient operations and sales model.
• Proprietary energy monitoring app—unique technology that improves customer experience and retention.
• Skilled in-house workforce—scale to 42 FTEs by 2030 to ensure consistent installation quality.
• Scaled marketing budget—grows to $550,000 to maintain a steady residential and commercial lead pipeline.

Financial Summary

Brief financial snapshot for the Executive Summary: Year 1 EBITDA starts at $1,399,000 and scales materially by Year 5.

Financial requirements: initial investment pays back within 10 months of the 2026 launch (breakeven May-26). Maintain minimum cash of $349,000 (May-26) to ensure liquidity. Expected returns include IRR 16% and ROE 35.74%.

Overall financial outlook: profitable early, strong cash cushion, and attractive investor returns.

Funding Requirements

We seek $1,067,000 to cover initial capital expenditures, a go-to-market push, training, and five months of operating liquidity to reach breakeven in May 2026.

One-liner: Year 1 EBITDA $1,399,000, Year 5 EBITDA $13,852,000; projected IRR 16%, ROE 35.74%, investment payback in 10 months post-launch, 2030 revenue mix 38% commercial systems and 20% Power Purchase Agreements, and a maintained minimum cash position of $349,000.