Acquire Both Sides
New sellers and buyers equal their separate acquisition budgets divided by the applicable CAC.
The editable five-year workbook models two-sided acquisition, buyer ordering, marketplace monetization, monthly and annual statements, scenario analysis, and management reporting.
Use the model to plan how separate seller and buyer acquisition, tier behavior, order activity, commissions, subscriptions, and seller extras shape the business forecast.
Editable assumptions flow through the monthly calculation engine into financial statements, scenario comparisons, and dashboard outputs, so operating changes can be reviewed across the forecast.
The model acquires sellers and buyers separately, carries tier cohorts forward, calculates buyer orders and GMV, then monetizes commissions, subscriptions, and seller extras monthly.
New sellers and buyers equal their separate acquisition budgets divided by the applicable CAC.
Allocate each side by tier mix and retain cohorts for each tier lifetime.
Buyer orders combine initial orders from new buyers with repeat orders from eligible active cohorts.
Calculate GMV from orders and AOV, then add commissions, subscriptions, and enabled seller extras.
Monthly marketplace revenue equals commission revenue plus seller subscriptions, buyer subscriptions, and seller extras.
The Revenue worksheet separates seller and buyer acquisition, tier cohorts, repeat orders, order values, commissions, subscriptions, and seller extras for monthly modeling.
REVENUE
The COGS & OPEX worksheet separates direct costs, variable operating expenses, and fixed expenses with timing and revenue-linked assumptions visible in one schedule.
COGS & OPEX
The Scenarios view compares Low, Base, and High paths for revenue, gross margin, contribution margin, and EBITDA across the five-year forecast.
SCENARIOS
The Dashboard combines model setup, scenario selection, revenue mix, profitability, cash flow, core financials, and investment payback into one management view.
DASHBOARD
The ready-made model fits this marketplace mechanic when its acquisition, cohort, order, and monetization structure matches your plan; structural differences may require custom modeling.
The template is a planning starting point, not a guarantee of performance.
Financial Models Lab can build or adapt a model when your requirements call for different revenue logic, operating schedules, or reporting.
ORDER A CUSTOM FINANCIAL MODELAfter checkout, you receive the editable .xlsx workbook for a five-year forecast with monthly and annual statements and scenario analysis.
Download the .xlsx financial model and replace the planning inputs with your assumptions.
Project the business across five years with detailed monthly and annual financial statements.
Compare Low, Base, and High cases through the dedicated Scenarios view.
Review the Income Statement, Cash Flow Statement, Balance Sheet, Summary, and Dashboard outputs.
The essential answers are visible in full, with no accordion clicks required.
It calculates buyer orders and GMV, then recognizes commissions, seller and buyer subscriptions, and seller extras as revenue; GMV itself is not revenue.
You can edit seller and buyer acquisition budgets, seasonality, CAC, tier mixes, lifetimes, repeat-order frequency, AOV, commission terms, subscription fees, and enabled seller extras.
The Scenarios view compares Low, Base, and High revenue, gross margin, contribution margin, and EBITDA paths across the five-year forecast.
The workbook includes the Income Statement, Cash Flow Statement, Balance Sheet, Summary, Dashboard, Scenarios, and other financial analysis views shown in the product gallery.
Yes. Financial Models Lab offers custom financial modeling when you need different revenue logic, operating schedules, or reporting.
It is an editable planning forecast, not a guarantee of performance or business results.
You receive a comprehensive and pre-written financial model for dating app business plan, complete with detailed financial statements, a dynamic dashboard, and fully editable assumptions.
Core inputs and core outputs
Three scenario analysis
Presentation ready
DuPont analysis
Researched revenue assumptions
Lender-friendly financial outputs
Revenue stream detailed view
Performance metrics benchmark
The cash flow tab helped me spot a shortfall months earlier than I expected, so I could adjust spend before it became a problem. It saved me a full day of manual forecasting.
I finally understood what investors expect in a model, and the format made my deck cleaner in one afternoon. It cut my prep time by hours before our first meeting.
Pricing, costs, and growth inputs were all in one place, so I stopped chasing numbers across tabs. I cleaned up my assumptions in under an hour and could actually explain them.