SPLIT-LEVEL HOME RENOVATION BUSINESS PLAN

I. Executive Summary

Company Description

Horizon Split Renovations—named to signal reopening mid-century homes to light and flow—launches in Q1 2026 as a specialty firm in the residential design-build sector. We combine architectural design, structural engineering, and high-end construction into a single offering focused exclusively on renovating split-level homes across the United States. Our core services are turnkey design-build renovation packages: concept design, structural rework, MEP coordination, cabinet and millwork, and finish installation delivered by an in-house team of designers, project managers, and master carpenters. One-liner: we turn compartmentalized mid-century houses into modern, open homes that appraise higher and live better.

We compete by concentrating on a single architectural niche, which lets us standardize structural solutions, prefabricate critical elements, and shorten lead times compared with generalist contractors. Target customers are 35–60-year-old owner-occupiers and investors in suburban markets who value modern layouts, energy upgrades, and resale value. Short-term goals: complete 20 projects and achieve a 55% gross margin in year one. Long-term goals: scale to five regional teams by 2029 and own proprietary structural retrofit details that reduce per-project labor by 20%. One-liner: focused scope and in-house craftspeople deliver higher quality, faster timelines, and predictable margins.

Problem

Mid-century split-level homes have compartmentalized floor plans, half-flight stairs, and low-ceilinged entryways that limit natural light and modern movement. These architectural features produce a disjointed living experience for contemporary families and reduce resale appeal in modern markets.

Homeowners face dated finishes and structural barriers that prevent open-concept layouts. Common pain points include blocked sightlines, awkward circulation, hidden load-bearing complexities, and the prevalence of cosmetic-only fixes that leave core problems unresolved.

General contractors often lack the specialized expertise in architectural, structural, and carpentry work required to reconfigure multi-level transitions safely and attractively, leaving a clear market gap for a dedicated design-build solution. One sentence: the market needs a specialist that combines design, engineering, and high-end construction to turn split-levels into modern, functional homes.

Solution

Millions of split-level homes built between the 1950s and 1970s have disjointed plans, awkward level transitions, and limited open living space, and general contractors often lack the specific structural knowledge to reconfigure them safely. Our firm delivers an end-to-end design-build service that directly addresses this gap by combining structural reconfiguration, high-end interior design, municipal permitting, and finish coordination into a single accountable project team. One clear promise: cohesive, modern living spaces from complex split-level layouts.

We specialize exclusively in split-level renovations, reconfiguring load-bearing elements, producing architectural and 3D design, managing permits, and delivering final carpentry and finishes to maximize the original footprint and improve level-to-level flow.

Mission Statement

To be the national authority on split-level architectural transformation, delivering innovative design and expert craftsmanship that turn dated houses into functional, beautiful, and modern homes.

We provide a transparent, stress-free renovation experience with fixed budgets, clear timelines, and direct client communication.

We maximize homeowner value and revitalize American suburban housing by using sustainable materials, energy upgrades, and measurable return-on-investment metrics.

Key Success Factors

Focused execution on split-level homes, tight financial controls, and client-centered project delivery drive our results.

• Niche focus: Deep expertise in high-density split-level neighborhoods for efficient projects.
• In-house team: Skilled staff reduce subcontractor reliance and ensure consistent quality.
• Data-driven marketing: Targeted campaigns with a $1,500 initial CAC to reach homeowners efficiently.
• Strong unit economics: 4-month break-even and 8-month payback period maintain cash discipline.
• Client trust: Transparent communication and a dedicated project manager for every client.

Financial Summary

Concise financial snapshot for the executive summary of the Split-Level Home Renovation business plan.

Financial requirements: maintain minimum cash balance of $740,000 (Feb-26); breakeven Apr-26 (4 months); payback in 8 months. Anticipated return: IRR 23.02% and ROE 18.37% across the forecast.

Strong, high-margin growth from $2.03M Year 1 revenue to $9.47M in Year 5 with rising EBITDA and rapid payback.

Funding Requirements

We require $946,000 to cover launch capital expenditures, the 2026 marketing program, and to hold a minimum cash reserve through the February 2026 low point.

Financial snapshot: Year 1 revenue $2,027,000 scaling to $9,467,000 by 2030; Year 1 EBITDA $849,000 to Year 5 EBITDA $6,049,000; model IRR 23.02% and ROE 18.37%; maintain a minimum cash balance of $740,000.