Sports Marketing Agency
BCG Matrix

Download the BCG Matrix file immediately after purchase and start mapping sports properties the same day. No install, no approvals-open the Word and Excel files, plug in your audience and revenue data, and the matrix auto-positions entries. This saves hours versus building visuals from scratch and gets revenue discussions moving fast.

Immediate access after payment

Plug-and-play sports portfolio setup

Start strategy work same day

No software installs required

The template is fully editable so you match your sports business model and KPIs-replace market growth with fan growth, relative share with sponsorship share, or add custom columns for engagement metrics. Fonts, colors, and quadrant labels are editable to fit sponsor decks or internal reports; change formulas and thresholds freely.

Change labels to sports KPIs

Edit colors for brand decks

Adjust thresholds and formulas easily

Add or remove portfolio fields

This file includes a professionally formatted quadrant matrix with built-in logic for classification, placeholder fields for revenue and reach, and example entries for quick orientation. The layout enforces consistent comparisons across units and speeds up stakeholder reviews-no manual quadrant math needed.

Quadrants formatted for quick use

Prewired classification logic included

Placeholder entries for quick testing

Consistent layout for stakeholder reviews

The template is beginner-friendly: clear prompts, labeled input fields, and example notes guide nonstrategists through classification and interpretation. If you can copy-paste numbers and click a few cells, you'll produce a presentation-ready matrix without hiring outside help-great for small agencies or internal teams.

Labeled inputs with simple guidance

Example rows show expected inputs

No advanced spreadsheet skills needed

Works for small teams instantly

Use the matrix to spot which athletes, events, or sponsorships drive revenue and which drain resources. It ties relative share and growth to commercial outcomes so you can prioritize activations, renegotiate deals, or sunset low-return assets. The aim is smarter allocation, not guesswork.

Separates revenue drivers from drains

Prioritizes high-return sponsorships quickly

Shows candidates for renegotiation

Guides resource reallocation decisions

The template presents each asset's market position with clear quadrant graphics and labeled axes tailored to sports metrics (audience growth vs. relative commercial share). Visuals make status obvious in meetings and help align sales, marketing, and leadership on next steps.

Clean quadrant visuals for clarity

Axes use sports-specific metrics

Easy to export for slides

Aligns teams with one visual

Files are formatted for investor decks, sponsor proposals, and executive summaries with slide-ready graphics and a printable report layout. The visual polish removes design work from your to-do list and increases credibility in front of sponsors and C-suite reviewers.

Slide-ready graphics included

Printable report layout provided

Suited for sponsor presentations

Boosts credibility with clean design

The template surfaces clear recommendations-invest, grow, hold, or divest-based on simple inputs so leadership can act fast. Built formulas translate market and commercial inputs into quadrant moves, turning data into decisions and reducing meeting back-and-forth.

Outputs actionable invest/hold/divest calls

Transforms numbers into clear options

Speeds board-level decision cycles

Reduces follow-up analysis time

Buy once and keep lifetime access to the template files and any included updates-no recurring fees. This gives long-term value for agency teams that run regular portfolio reviews or multiple client engagements over time.

Single payment, lifetime use rights

Includes future template updates

No subscription or renewal fees

Cost-effective for multiple clients