Sports Marketing Agency
Marketing Plan

The template includes pre-written marketing plan sections tailored to sports marketing needs, saving hours on strategy writing. You can edit every section-messaging, channels, KPIs, and budgets-to match any client. The boilerplate is fully brand-ready.

Editable copy for proposals and briefs

Swap channels to match clients

Adjust KPIs and budget lines

Includes sports-specific example content

The core workbook uses a Gantt chart layout in Excel to show task sequencing and timelines visually. Bars, dependencies, and milestones update as you change dates for clear scheduling. See the whole season at a glance.

Timeline bars and milestone markers

Dependency-aware task sequencing

Color-coded campaign phases

Monthly and weekly date views

Template ships with 30+ pre-built marketing actions common to sports campaigns-social, PR, sponsorship, ticketing, and activations. Each task includes a short description so you don't forget steps. Use them as-is or swap quickly.

Social content calendar items

Sponsorship outreach checklist

Event activation tasks included

Paid media setup steps listed

All start dates and durations are editable without breaking the Gantt logic; change a start date and dependent tasks shift automatically. Adjust sprint lengths or move major activations easily. Works for single events or season-long plans.

Change start dates freely

Shift dependent tasks automatically

Set task durations in days

Switch views between weeks/months

The workbook shows task completion percentages and flags overdue items visually, so you can triage execution fast. Progress rolls up to campaign-level dashboards for quick status checks. You'll know what's on track instantly.

Percent-complete auto-calculations

Overdue highlights for managers

Campaign-level progress summary

Simple visual status indicators

Assign tasks to roles, show clear dependencies, and export timelines for client reviews to reduce email back-and-forth. The template enforces who does what and when, so teams avoid duplication. One source of truth for your crew.

Assignable owner column included

Clear task dependencies visible

Client-ready timeline exports

Reduces handoff miscommunication

The file uses color-coded cells, dropdowns, and built-in formulas so non-Excel users can edit safely. No macros or advanced functions needed; the interface is beginner-friendly and defintely approachable. Training time is minimal.

Color guides for each field

Drop-downs for quick selection

Formulas are hidden and safe

No macros or advanced Excel needed

Export timelines and one-page plan snapshots to PDF or copy into Google Sheets for sharing with clients and partners. Print-ready views are included for meetings and pitch decks. Files are formatted for clean presentation.

PDF export ready layouts

Google Sheets compatibility included

Print-friendly one-page snapshot

Client presentation slide exports

A dedicated weekly highlight view shows current-week tasks, near-term deadlines, and completion guidance for standups. Use it for weekly client reports or internal check-ins to keep momentum. One glance shows priorities.

Current-week priority overview

Completion checklist per task

Standup-friendly one-page view

Auto-updates with progress inputs