Sports Marketing Agency
Value Proposition Canvas

This template is pre-formatted for immediate use with structured headers, color-coded sections, and labeled fields so you can start filling in client insights without setup. The layout reduces cognitive load and speeds alignment across teams during client workshops or pitches.

Immediate use, no setup required

Color-coded strategic sections

Labeled fields for fast entry

Sheets organized by workflow

The template follows a Jobs-to-be-Done (JTBD) approach (jobs-to-be-done: what customers hire products to do), helping you translate athlete and sponsor needs into targeted value propositions that solve real problems and create measurable gains.

JTBD focus for sports stakeholders

Maps pains, gains, and tasks

Prioritizes sponsor and fan jobs

Supports persona-driven messaging

Includes pre-written examples and prompts tailored to sports agency scenarios-athlete branding, team sponsorships, and event activation-so you have a sector-specific starting point that's quick to edit for each client.

Sector-specific ready-made prompts

Edit copy to match clients

Templates for athlete and team use

Adjustable KPIs and outcomes

Built for team work with clear versioning and comment-ready sections so account leads, creatives, and analysts can co-edit and converge on one client narrative without losing context.

Designed for multi-user editing

Comment zones for feedback

Version control friendly layout

Shareable for cross-functional teams

Contains a competitive canvas to map rivals, sponsorship gaps, and unique strengths across brand, reach, and activation capability-so you can craft defensible positioning and sponsor talk tracks.

Rival mapping by capability and reach

Identify sponsorship white-space opportunities

Highlight unique activation strengths

Translate differences into sellable claims

Presentation-ready pages use clean visuals and export-friendly layouts so you can drop client-ready slides into pitch decks and reports without extra design work.

Slide-ready, exportable layouts

Clean visuals for stakeholder buy-in

Consistent brand-ready formatting

Color palettes aligned to sport themes

Segment templates connect value propositions to specific customer types-professional athletes, teams, leagues, and sponsoring brands-so messaging and commercial offers match decision drivers for each group.

Segmented for athletes and teams

Sponsor profiles and decision drivers

Persona fields for faster targeting

Match offers to buying motives

Includes a short validation checklist and scoring matrix to test clarity, urgency, and uniqueness of each value message against real client feedback or quick market tests.

Scoring for clarity and urgency

Quick market-test ready checklist

Capture client feedback consistently

Scorecard for go/no-go decisions

This template removes the need for long consultant workshops by giving expert structure up front, so teams produce client-ready propositions faster and at lower cost.

Cuts workshop hours significantly

Reduces external consultancy spend

Speeds go-to-market messaging time

Reusable across multiple clients