Sports Medicine Clinic
Value Proposition Canvas

This template is ready to use with no setup required, organized into clear sections for diagnosis, therapy, performance, and outcomes tracking. Headers and sample language guide you through each value element, so clinicians and operators can complete it in one session.

Intuitive headers and sample language

No setup, immediately editable sections

Built-in prompts reduce decision friction

Printable for staff and investors

The framework maps Jobs-to-be-Done (JTBD) to pains and desired gains for athletes-shorter recovery, lower re-injury risk, and improved performance capacity. It forces you to state who benefits, what they need, and the specific outcomes you deliver.

Jobs-to-be-Done aligned statements

Pain-to-gain mapping per athlete type

Patient outcomes as primary metrics

Use cases: student, weekend warrior

Includes pre-written value statements and examples tailored to sports medicine clinics, so you don't start from scratch; all text is editable to match your protocols and local market. This saves drafting time while keeping messages clinically accurate and audience-specific.

Clinic-ready phrases for common injuries

Editable clinician and patient language

Swap services without reformatting

Industry-specific examples included

Designed for team usage: sections invite clinician input, admin notes, and referral partner comments, making it easy to iterate with doctors, therapists, and coaches. Use it in meetings, handoffs, and strategy sessions to keep messaging aligned.

Section-level comments for clinicians

Shareable for cross-functional review

Version notes track changes

Supports referral partner input

A built-in worksheet helps you list local competitors, compare offerings, and highlight your unique return-to-play metrics, like average recovery time and re-injury reduction. It converts qualitative differences into concrete positioning statements you can use in sales and marketing.

Side-by-side competitor comparison table

Unique metrics highlighted for clarity

Positioning based on measurable outcomes

Gap analysis for service expansion

Templates are formatted for slide or pitch use with clean visuals, color coding for service lines, and ready-made charts for recovery timelines and ROI. You can drop visuals straight into board decks or partner pitches without extra design work.

Presentation-ready charts and timelines

Color-coded service line layout

Export-friendly for investor decks

Clean, professional slide-ready visuals

Segment mapping links specific value messages to student athletes, weekend warriors, post-op patients, and active professionals, so each segment sees relevant benefits like faster return, injury prevention, or performance gains. This makes outreach and pricing more precise.

Segmented messages per athlete type

Prioritizes high-value referral segments

Maps services to patient goals

Pricing cues per customer segment

The validation tool scores clarity, uniqueness, and urgency for each value statement and maps real patient feedback to those scores. Use it to prioritize which messages to test in ads, referral pitches, and intake scripts.

Clarity, uniqueness, urgency scoring

Patient feedback integration built-in

Prioritizes messages for testing

Tracks changes across test cycles

This template replaces consultant hours with a structured DIY approach that captures clinical nuance and market positioning, cutting messaging development time and budget. You'll spend staff time, not agency retainers, to produce client-ready value statements.

Cuts need for external consultants

Faster go-to-market messaging work

Lower cost per messaging iteration

Reusable across clinics and launches