Total Artificial Heart Program Marketing Plan

This template includes a pre-written marketing plan tailored for TAH programs, with editable sections for goals, audiences, and channels. It saves hours of strategy work and lets you adapt messaging, timelines, and budgets to any center or region. Change copy, swap tactics, and reuse for RFPs or presentations.

Editable headings and copy blocks

Swap tactics for any audience

Includes outreach and PR language

Re-usable for proposals and RFPs

The plan uses an Excel Gantt chart to show task sequences, milestones, and campaign overlap on a single timeline. Visual bars make start dates, durations, and dependencies obvious so teams know what to do next. Zoom to weeks or months for tactical or strategic views.

Horizontal timeline with color bands

Shows dependencies and milestones

Week and month zoom levels

Clear start and end dates

Template ships with 30+ pre-built actions specific to TAH programs: referral outreach, physician education, patient outreach, conference activities, and clinical publications. Tasks are ready-to-run with responsible roles and suggested durations to prevent missed steps. Use them as-is or trim to fit capacity.

Referral outreach sequences included

Physician education playbooks included

Conference and publication tasks included

Patient-facing communications included

All start dates and task durations are editable in Excel without breaking formulas or Gantt links. Shift a campaign and dependent tasks auto-adjust so timelines stay consistent. That flexibility keeps the plan realistic as clinical schedules or approval timelines change.

Drag dates; bars auto-update

Adjust durations per resource limits

Reschedule without losing dependencies

Works with rolling start dates

The sheet includes built-in progress tracking that shows percent complete, overdue flags, and a visual heatmap of weekly activity. See what's behind schedule at a glance and run filtered views for owners or departments. It helps your ops lead focus follow-up where it matters.

Percent complete per task

Overdue tasks highlight automatically

Weekly activity heatmap view

Filter by owner or department

Assign owners, add notes, and mark approvals directly in the Gantt so clinical, admin, and marketing teams stay aligned. Clear dependencies prevent duplicated outreach and reduce chair-time wasted on miscommunication. Use the template in shared drives or export snapshots for meetings.

Assign clear task ownership

Notes and approval columns included

Dependency lines reduce overlap

Export snapshots for team meetings

The template is beginner-friendly with color-coded cells, inline instructions, and protected formulas so non-Excel users can edit safely. No macros required; change fields and the Gantt and progress metrics update automatically. You'll get actionable output without advanced Excel skills.

Color guides for quick edits

Protected formulas prevent breaks

No macros; simple cell edits

Inline instructions per sheet

The plan exports cleanly to PDF and is compatible with Google Sheets for sharing across hospital teams. Printable Gantt snapshots and one-page summaries let you present plans to clinical leaders or external partners. Use the PDF for board or committee meetings.

PDF-ready one-page summary

Google Sheets compatible export

Printable Gantt snapshots included

Client-ready presentation pages

The template highlights the current week and lists completion targets for 7-day sprints, plus a short guide on weekly review meetings. That keeps busy clinicians focused on priority tasks and clarifies what success looks like each week. Use it to drive disciplined follow-ups.

Current-week highlight included

7-day completion checklist included

Guide for weekly review meetings

Sprint targets by owner shown