TRADESMAN BUSINESS PLAN

I. Executive Summary

Company Description

Ironwood Multi-Trade Services (name chosen to evoke durability and practical craft) is a professional multi-trade contractor launching in 2026 to serve U.S. residential and small commercial customers. We operate in the home services industry, delivering plumbing, electrical, and carpentry work through licensed technicians. Our core offering is a coordinated, single-call solution that bundles diagnostics, repair, and preventative maintenance across trades, backed by advanced scheduling and CRM systems to reduce wait times and double-booking. One-liner: reliable, multi-trade service under one roof.

We deploy field crews, remote dispatch, and a centralized warranty and quality- assurance team to deliver jobs from emergency repairs to planned remodels. What sets us apart is integrated trade coordination, strict licensing standards, and real-time customer updates via our app and text, which cuts average job lead time and increases first-time fix rates. Target customers are homeowners and small commercial landlords aged 30–65 within suburban and urban markets. Short-term goals: launch in Q2 2026, achieve 1,200 jobs and $1.2M revenue in year one. Long-term goals: scale to five metro regions and $12M annual revenue by year five. One-liner: scale reliably by standardizing quality and scheduling across trades.

Problem

Homeowners in the Dallas–Fort Worth metroplex routinely struggle to secure reliable, skilled plumbers, electricians, and carpenters; the market is fragmented, workmanship varies, and timelines and status updates are opaque, which causes delayed maintenance and stressed homeowners.

Property managers face the same gaps at scale: coordinating multiple independent contractors raises administrative time, increases project delays, and elevates the risk of tenant complaints and turnover, which adds operational cost and portfolio risk.

We launch in 2026 as a professional multi-trade service provider that consolidates plumbing, electrical, and carpentry under one licensed team and modern scheduling/CRM systems to close these gaps and deliver a reliable, one-stop solution—necessary because current offerings leave critical maintenance and communication problems unaddressed.

Solution

Homeowners and property managers face a fragmented, unreliable market for plumbing, electrical, and carpentry work that wastes time and causes delays. Our service consolidates those trades under a single contract and single point of contact, pairs each job with vetted, licensed professionals, and uses modern scheduling technology to improve punctuality and provide transparent, data-driven project updates.

One-liner: Consolidated trades, one contact, reliable scheduling, and clear project data.

Mission Statement

Our mission is to be the most trusted and reliable provider of essential home services by combining traditional trade craftsmanship with modern operational excellence. We simplify property maintenance with professional, multi-service solutions, clear pricing, and attentive customer care to build lifelong partnerships. We commit to consistent quality, transparency, and peace of mind while setting the standard for professionalism in the skilled trades.

Key Success Factors

Success depends on labor, multi-service capture, technology, marketing, and tight financial control.

• Recruit and retain licensed tradespeople
• Offer multi-service packages to capture maintenance spend
• Automate scheduling and CRM to boost productivity
• Drive steady leads with targeted marketing to lower customer acquisition cost (CAC)
• Manage finances to reach breakeven within 30 months

Financial Summary

Financials show launch in 2026 with staged losses through Year 2 and breakeven targeted in June 2028.

Financial requirements: initial capital investment of $152,000 for equipment and vehicles and a minimum cash runway of $344,000 to cover scale-up to breakeven.

Anticipated return: breakeven Jun-28, payback ~51 months, Year 5 EBITDA $1,178,000 and overall ROE 1.27.

The outlook is break-even in mid-2028 and positive profitability by Year 3 onward.

Funding Requirements

Funding bridges initial capital and operations until breakeven in June 2028.

The business will launch in 2026 with $152,000 in initial equipment and vehicles, expects EBITDA losses during the first two years, reaches breakeven in June 2028, and projects Year 5 (2030) EBITDA of $1,178,000 with 9.5 FTEs and Return on Equity of 1.27.