TRAFFIC TURNING MOVEMENT COUNT SERVICE BUSINESS PLAN

I. Executive Summary

Company Description

Based in a major U.S. technology hub, the company provides precise traffic and mobility counts for intersections to municipal planners, civil engineers, and real estate developers. Our core offering combines LiDAR, thermal sensors, and high-resolution cameras to deliver granular turning movement counts, peak-period flow analysis, and vehicle-pedestrian-bicycle separation. We supply time-stamped, calibrated datasets plus turnkey reports and CAD-ready exports. One-liner: we turn raw sensor feeds into actionable intersection insights.

Operations include field deployment of a sensor fleet, automated data fusion, quality-control analytics, and client delivery via secure dashboards and file exports. The business targets mid-to-large municipal agencies and design firms in urban and suburban markets. Short-term goal: establish three regional contracts and standardize a 48–72 hour delivery SLA. Long-term goal: national presence by 2030 with scalable fleet operations and enterprise integrations. One-liner: scale reliably while keeping data accuracy above industry benchmarks.

Problem

Urban planners, civil engineers, and real estate developers lack timely, high-accuracy traffic and multimodal counts for intersections. Current methods are slow, costly, and incomplete, producing unreliable data that increases design uncertainty, causes project delays, and raises financial risk for site selection.

There is no widely available service that provides on-demand, simultaneous counts of vehicles, pedestrians, and cyclists with the granularity needed for modern design and operational decisions. Existing solutions fail to deliver rapid-turnaround, high-accuracy data across modes, leaving stakeholders to make high-stakes choices with outdated information.

One line: Stakeholders lose time and money because current traffic counts are slow, costly, and incomplete.

Solution

Urban planners, engineers, and developers lack timely, accurate multimodal traffic data because manual counts are slow, costly, and error-prone. Our service replaces manual methods with a high-tech data product that delivers rapid, highly accurate intersection counts and turning-movement analysis for vehicles, pedestrians, and cyclists using sensor fusion, video analytics, and cloud AI.

One-liner: Rapid, highly accurate intersection counts and turning-movement analysis powered by sensors, video analytics, and cloud AI.

Mission Statement

We empower engineers, planners, and developers with the precise data they need to build smarter, safer, and more efficient communities across the United States. We deliver the highest level of accuracy and the fastest turnaround in traffic data through continuous innovation in sensor technology and analytics, so cities can make better decisions for a more sustainable infrastructure future.

Key Success Factors

Critical operational and commercial milestones that will determine the viability and scaling of the Traffic Turning Movement Count Service.

• Maintain industry-leading accuracy through proprietary algorithms and high-end sensors like LiDAR.
• Achieve break-even by October 2026 to validate the service-based financial model.
• Reduce Customer Acquisition Cost to $1,600 by 2030 to sustain scalable growth.
• Secure long-term contracts with municipal DOTs and Tier-1 engineering firms for recurring revenue.
• Grow Premium Analytics to 30.0% of service mix to drive long-term profitability.

Financial Summary

Brief financial snapshot for the Executive Summary: revenue growth, path to EBITDA, and investor returns.

Financial requirements: funding to cover the minimum cash shortfall of $983,000 (Feb-27); breakeven reached Oct-26; payback in 39 months; reported IRR 4.3% and ROE 14.75%.

Overall outlook: strong revenue scale and rising EBITDA deliver positive equity returns despite an early cash trough.

Funding Requirements

We seek capital to buy sensors and vehicles, fund initial operations and marketing, and cover payroll and a minimum cash gap to reach break-even in October 2026.

Year 1 revenue is $1,566,000, rising to $15,950,000 by Year 5; EBITDA is a -$409,000 loss in 2026, turns positive to $491,000 in 2027, and reaches $8,172,000 by 2030, with an IRR of 4.3%, ROE of 14.75%, and a minimum cash low of -$983,000 in early 2027.