USED SERVER EQUIPMENT SALES BUSINESS PLAN

I. Executive Summary

Company Description

ATX ReServer (name reflecting Austin, Texas roots and a focus on repurposed servers) is a certified refurbished data center hardware provider launching in 2026 and based in Austin, Texas. We operate in the enterprise IT hardware sector, buying decommissioned servers, storage, and networking equipment, running a rigorous multi-point certification process, and reselling those assets to U.S. businesses. One-liner: we turn decommissioned enterprise hardware into reliable, lower-cost infrastructure.

We sell certified refurbished servers, storage arrays, and switches through a robust e-commerce platform and a high-touch inside sales team, backed by a dedicated technical lab for testing, repair, and warranty services. What sets us apart is our documented certification workflow, enterprise-grade testing, and U.S.-based technical support that prioritizes performance parity with new equipment and lower total cost of ownership. Short-term goals: launch operations in 2026, validate certification throughput, and establish initial U.S. channel sales. Long-term goals: scale inventory acquisition, national distribution, and become a preferred source for enterprise IT teams seeking sustainable, cost-effective infrastructure. One-liner: we deliver enterprise quality at a fraction of the cost, reliably and sustainably.

Problem

Scaling enterprise data center capacity requires massive capital expenditure for new hardware, forcing buyers to either exceed IT budgets, accept slower systems, or carry growing technical debt.

Functional enterprise equipment is often decommissioned early, creating an e-waste and sustainability problem while leaving usable performance unused; current procurement options still leave businesses exposed to vendor lock-in and limited, high-cost choices.

There is a clear market gap: the U.S. lacks reliable, high-performance, affordable alternatives that meet enterprise requirements without the full new-hardware price tag. Capture value from discarded but powerful hardware to bridge affordability and enterprise-grade performance.

Solution

We sell a catalog of professionally refurbished servers, storage arrays, and networking equipment to solve two linked problems: the high cost of new enterprise hardware for SMBs and the growing volume of functional e-waste. Each unit undergoes multi-point hardware inspection, hardware-based data sanitization, firmware restoration, and a comprehensive warranty so customers get reliable, enterprise-grade performance at a fraction of new cost.

One clear promise: restored to original factory performance standards, backed by warranty, and ready for SMBs, branch offices, and test/dev labs.

Mission Statement

We enable businesses to scale infrastructure affordably and sustainably by supplying high-performance, professionally refurbished enterprise servers. We are committed to reducing global e-waste through certified refurbishment, technical excellence, and superior customer support. Our goal is to be the most trusted name in the secondary IT market, delivering peace of mind and measurable cost and environmental savings.

Key Success Factors

These core factors drive execution: technical rigor, market focus, and financial discipline.

• Multi-point certification process ensures reliable, resale-grade equipment.
• $55,000 Customer Support Lead provides dedicated post-sale support and client retention.
• Targeted U.S. SMB/startup market with a $450 CAC and emphasis on high-demand rack servers.
• Strong financial returns: 36.35% IRR and 103.7% ROE underpin scalability.
• Scalable technician plan: grow from 2 to 6 senior technicians to meet $75.5M demand by 2030.

Financial Summary

Financials show fast, profitable scale: revenue grows from $2.356M in 2026 to $75.563M in 2030 with immediate profitability.

Financial requirements include an initial marketing budget of $120,000 and total essential Capex of $247,000; breakeven is January 2026, payback in 4 months, minimum cash required $797,000, and IRR 36.35%.

Outlook: strong margin profile and rapid payback support an aggressive growth plan.

Funding Requirements

We are seeking $1,584,000 to fund $247,000 in capex, $120,000 initial marketing, $420,000 first-year payroll, and $797,000 working capital; the model projects $2.356M revenue and $1.021M EBITDA in 2026, breakeven in January 2026, a 4-month payback, and a 36.35% IRR.