VACATION RENTAL BUSINESS PLAN

I. Executive Summary

Company Description

Aurum Stay (Aurum from Latin for "gold") is a premium U.S.-based hospitality company launching operations in 2026 in the vacation rental sector. We operate a "hotel-in-a-home" model that manages a curated portfolio of luxury residences—from Studios to Luxury Villas—combining full-suite in-home amenities with boutique-hotel service. Core offerings include nightly rentals, concierge and housekeeping, private chef and wellness bookings, and a proprietary guest-management technology platform that centralizes reservations, dynamic pricing, and quality control. We operate with a professional in-house team handling acquisitions, design, operations, and guest experience to ensure consistent, high-end delivery. One clear promise: luxury home space with hotel service standards.

We differentiate through high-end interior design, strict quality standards, and a proprietary tech stack that reduces friction and raises margins; ancillary services (concierge, private dining, wellness) are structured as high-margin revenue streams. Target guests are affluent leisure and business travelers—age 30–65, HHI $150k+—seeking privacy, space, and reliable service in top U.S. markets. Short-term goals: launch 30 units and achieve 70% occupancy in year one. Long-term goals: scale to 250 units across five markets and sustain 65–70% portfolio-wide occupancy with 40–50% ancillary penetration. Single-line summary: premium residences, hotel-caliber service, and high-margin ancillaries driving superior unit economics.

Problem

The high-end short‑stay market is fragmented between impersonal, standardized hotels and inconsistent private rentals, forcing discerning travelers to choose between residential space or reliable service. Rental anxiety—fear that a property will not match photos or standards—reduces conversions and shortens booking windows for premium stays.

Remote professionals, families, and small corporate groups need reliable workspaces, consistent cleanliness, premium amenities, and event-ready spaces that current listings rarely guarantee. Existing solutions underdeliver on quality control, service consistency, and integrated ancillary offerings, creating a clear need for a hotel‑level experience in residential settings.

Solution

Travelers face a choice between impersonal luxury hotels and unique but inconsistent private rentals, creating pervasive "rental anxiety" about cleanliness, service, and amenities. We deliver a curated portfolio of luxury residences managed to boutique-hotel standards, giving leisure and corporate guests a predictable, high-quality residential stay.

Each property ships with premium linens, luxury toiletries, integrated smart-home technology, on-demand private chefs, in-home spa treatments, 24/7 digital concierge, dedicated workspaces, versatile event areas, and a controlled booking-to-checkout guest journey—removes rental anxiety and delivers a repeatable five-star experience.

Mission Statement

We deliver an effortlessly elevated travel experience by merging the privacy and authenticity of a home with the service and luxury of a world-class hotel. We commit to the highest standards in property management, design, and personalized guest care, using innovation and rigorous operations to ensure consistency across every stay. We aim to be the most trusted provider of a seamless "hotel-in-a-home" experience for discerning travelers.

Key Success Factors

Critical drivers for the vacation rental platform's performance and profitability.

• Curated portfolio that meets strict brand standards for design and amenities.
• Proprietary technology stack enabling keyless entry, dynamic pricing, and 24/7 guest communication.
• Hotel-grade team of highly trained professionals delivering consistent service.
• Owner and service partnerships securing premium assets and ancillary offerings.
• Occupancy growth from 60.0% to 82.0% to maximize revenue-share profitability.

Financial Summary

The financial plan shows rapid profitability, with breakeven in January 2026 and strong EBITDA growth over five years.

The business requires a minimum cash buffer of $791,000 (minimum cash month: Feb-26) and achieves payback in 14 months; expected returns include IRR 0.15 and ROE 10.27.

Overall outlook: profitable from month one, scalable to $3,821,000 EBITDA by Year 5.

Funding Requirements

One-liner: The company requires USD 1,156,000 to fund capital expenditures and a minimum cash reserve to sustain year-one operations while scaling to 4.0 FTEs; breakeven is Jan-2026, Year 1 EBITDA $433,000, Year 5 EBITDA $3,821,000, 14-month payback, IRR 0.15, ROE 10.27.