WATER PARK RESORT BUSINESS PLAN

I. Executive Summary

Company Description

The resort’s name is not disclosed here. We operate in the hospitality and leisure industry as an all-in-one destination resort in Wisconsin Dells, Wisconsin, scheduled to launch in 2026. The facility combines a 300-room upscale hotel with a state-of-the-art indoor water park and multiple dining outlets, offering a seamless, weather-proof vacation experience and a range of accommodations from standard rooms to waterfront villas for family travelers.

Core activities include full-service hotel operations, indoor water-park management, multiple food-and-beverage outlets, reservations and group sales, and guest services supported by a dedicated professional team and a robust capital investment plan. Short-term goal: commence operations on schedule in 2026. Long-term goal: become a leader in the regional hospitality market through consistent quality, diversified accommodations, and integrated guest experiences.

Problem

Families in the Wisconsin Dells region face fragmented, stressful travel when lodging, dining, and entertainment sit in separate locations, and traditional outdoor water parks are weather-dependent, causing cancellations and lost value for long-distance visitors.

There is a clear gap for a centralized, climate-controlled destination that serves mixed-age children and offers adult-focused relaxation—hence the need for a 2026-launched, 300-room resort with an indoor water park, multiple dining outlets, and diverse accommodations including waterfront villas to deliver a weather-proof vacation experience.

Solution

We deliver a 300-room, climate-controlled indoor water park resort in Wisconsin Dells that operates year-round and places water attractions steps from guest rooms. By combining accommodations, water attractions, quick-service concessions, full-service restaurants, a luxury spa, and an arcade on one site, the resort removes off-site travel, eliminates weather risk, and keeps families on-site for all-day entertainment and adult relaxation. One-liner: A year-round, all-in-one water park resort that keeps families on-site and relaxed.

Mission Statement

Our mission is to deliver stress-free, world-class family vacations by combining thrilling entertainment and restorative comfort under one roof. We commit to safety, excellence in service, and continuous investment in our facilities and people to create lasting memories for guests of all ages. We aim to be the premier year-round destination in the Midwest and the standard-bearer for integrated hospitality and leisure.

Key Success Factors

These factors must hold for the resort to meet its financial and operational targets.

• 80.0% occupancy target by 2030 achieved through dynamic pricing and targeted marketing.
• $3.3M facility upgrades driving premium guest experience, repeat stays, and positive reviews.
• Experienced management led by a General Manager paid $150,000 for operational efficiency and safety.
• Diversified revenue mix from room nights, food & beverage, spa services, and event packages.
• Proven tourism location supplying steady demand from families and groups.

Financial Summary

Concise financial snapshot for the Executive Summary.

Financial requirements include significant CapEx through mid-2026 (major items totalling $3,100,000+); minimum cash position of −$402,000 in Jun‑2026; break‑even achieved Jan‑2026 with a payback period of 1 month; F&B COGS target of 7.5% by 2030.

The outlook is highly profitable with rapidly rising EBITDA and strong equity returns despite short-term cash pressure from CapEx.

Funding Requirements

Raise $4,662,000 via owner equity plus long-term hospitality loans to cover 2026 capex, an anticipated June cash shortfall, ramp payroll, utilities, and a contingency reserve.