Zombie Survival Game Development Marketing Plan

This template includes a pre-written, fully editable marketing plan in Excel you can tailor to your game. It saves hours by providing copy, sequencing, and channel recommendations that match survival-horror audiences. Edit tone, timing, and priorities to fit your studio.

Editable copy blocks included

Swap channels and messaging

Customize for any campaign

Save proposal drafting time

The plan uses an Excel Gantt chart layout for clear timeline visualization and task sequencing. See campaign phases at a glance and spot overlaps or gaps quickly. One-line view shows who does what, and when.

Horizontal timeline view

Color-coded campaign phases

Shows task dependencies visually

Quickly spot schedule conflicts

The template ships with 30+ ready marketing actions covering trailers, influencer outreach, PR, community events, and paid ads. Each action includes suggested timing, owner, and success metric so you won't forget key launch steps. Use them as-is or adapt.

Trailer release checklist

Influencer outreach playbook

Community event tasks

Paid ads setup checklist

All start dates and task durations are editable without breaking the Gantt logic. Shift sprints, extend tasks, or compress timelines and formulas update automatically. One edit keeps the whole plan coherent.

Drag-and-adjust dates

Change durations freely

Auto-updating schedule formulas

Supports multi-phase launches

Built-in progress tracking shows percent complete, overdue flags, and upcoming priorities in Excel. It defintely speeds status reviews and highlights blockers for daily standups. One glance shows campaign health.

Percent-complete columns

Overdue task alerts

Weekly progress snapshot

Visual completion bars

This template clarifies task ownership, dependencies, and handoffs so your small team moves faster. Assign owners, set dependencies, and avoid duplicate work across art, PR, and community. It keeps everyone on the same page.

Assign owners per task

Clear handoff points

Reduces duplicated work

Shared team view

Designed for non-Excel users with color-coded cells, on-sheet instructions, and locked formula areas. No advanced formulas or macros needed to run the plan or print views. You can start immediately.

Color-coded editable cells

On-sheet usage notes

Protected formula zones

No macros required

The template exports to PDF and works with Google Sheets for easy sharing with publishers, partners, and press. Print one-page timelines or full task sheets for meetings. Bring clean, client-ready visuals to reviews.

PDF-ready export layouts

Google Sheets compatible

Print-friendly one-pagers

Shareable meeting handouts

Each week shows highlights, critical tasks, and completion guidance to keep sprints tight and focused. Use the weekly guide for standups and stakeholder reports. One short page summarizes progress each week.

Current-week priorities

Critical path items

Suggested weekly actions

Standup-ready summary