ANTIQUE STORE BUSINESS PLAN

I. Executive Summary

Company Description

Heirloom Atelier—named to reflect curated, transferable heritage—launches in 2026 as a boutique retailer in the U.S. high-end home decor and antiques sector. We sell authenticated furniture, fine art, and vintage jewelry sourced from vetted estates and trusted dealers. Core activities include sourcing, in-house authentication and conservation, a refined in-store shopping experience, and a data-driven inventory system that refreshes selection weekly. One-liner: premium, sustainably sourced antiques presented with modern retail efficiency.

The business targets affluent homeowners and collectors in a premier U.S. retail market—primarily adults 35–70 with household income above $150,000 and interest in design, sustainability, and provenance. Short-term goals: open storefront in Q2 2026, secure 300 customers and $1.0M revenue in year one. Long-term goals: reach $3–4M revenue by year five, expand online sales to 40% of revenue, and operate a small restoration studio. Competitive edges: expert Antique Curator and Store Manager team, strict authentication, sustainability focus, and the inventory analytics system that drives margin and turnover. One-liner: high-touch expertise plus data keeps inventory fresh and margins healthy.

Problem

Consumers face a retail market dominated by mass-produced, disposable home goods that age poorly and lose value. Discerning buyers seeking character, craft, and longevity cannot reliably find authenticated items with documented provenance or a curated mix of antique furniture, fine art, and vintage jewelry that fits modern lifestyles.

Shoppers waste time on low-signal listings, risk inauthentic purchases, and accept poor resale value and environmental waste as the norm. There is a clear need for a trusted, high-end retail option that combines rigorous authentication, curated inventory, and a refined shopping experience. One sentence: buyers need a reliable source of authenticated, lasting pieces.

Solution

Affluent homeowners and interior designers face a fragmented antiques market that lacks consistent authentication, modern retail service, and sustainable alternatives to mass-produced goods. They need verified, story-rich pieces that combine aesthetic quality with long-term value and responsible sourcing.

We curate authenticated antique furniture, fine art, and jewelry—each with professional authentication, provenance documentation, and condition or gem reports—sold through a showroom experience with curated sets, white-glove logistics, and insured delivery to meet demand for quality, sustainability, and investment-grade pieces.

Mission Statement

We connect discerning customers to authenticated antiques that preserve craftsmanship, history, and lasting value.

Through data-driven curation, expert storytelling, and strict authentication, we offer sustainably sourced pieces that create spaces with character and soul.

We aim to be the premier destination for conscious buyers who choose quality over quantity and to redefine the antique shopping experience for the modern consumer.

Key Success Factors

Success depends on hitting conversion, repeat, inventory, design-channel, and financial targets.

• Achieve 4.5% conversion by 2030.
• Maintain 27% repeat customers by 2030.
• Build authenticated inventory via dealer and restoration network.
• Use data-driven inventory to drive relevance and repeat visits.
• Maintain financial discipline; deliver $1,024,000 EBITDA Year 5.

Financial Summary

Brief financial snapshot: launch 2026; Year 1 EBITDA (2026) is −$317,000; breakeven in January 2029.

Financial requirements: initial investment funded to cover operating losses until breakeven in Jan‑2029; months to payback 59, minimum cash −$19,000 (Jan‑29), IRR 0%, and forecast ROE 0.39 by 2030.

Outlook: lean cost base and premium pricing drive a path from early losses to a projected EBITDA of $1,024,000 in 2030.

Funding Requirements

The business requires $856,000 to fund a 2026 launch, cover Year 1 negative EBITDA of $317,000 through breakeven in January 2029, and scale to a projected 2030 EBITDA of $1,024,000 (ROE 0.39, payback 59 months).