BANQUET HALL BUSINESS PLAN

I. Executive Summary

Company Description

Everly Hall — the name evokes lasting moments and refined gatherings — is a sophisticated event venue launching in Dallas, Texas in 2026. We operate in the hospitality and events sector, specializing in high-end weddings, corporate functions, and private celebrations. Our all-inclusive model bundles catering, décor, and professional coordination under a single transparent contract. We deliver a bespoke guest experience through timeless design and $100,000 in modern A/V technology, supported by a head chef and a dedicated team of event coordinators.

We run end-to-end event production: venue rental, full-service catering, décor setup, day-of coordination, and a proprietary digital planning portal that centralizes communication and timelines. We target affluent couples, corporate buyers, and high-net-worth private clients within the Dallas–Fort Worth metroplex. Short-term goals: open on schedule in Q2 2026, achieve 60% booked weekends in year one, and hit positive EBITDA by month 18. Long-term goals: reach 75% annual capacity, expand corporate contracts to 30% of revenue, and scale with a second location by year five.

Problem

Dallas hosts and planners lack a single, reliable venue that pairs timeless architecture with turnkey, all-inclusive event services and clear pricing.

Clients currently face a fragmented market where catering, decor, and A/V come from separate vendors, raising coordination steps, logistical failures, and planning stress during critical event windows.

Existing venues force a trade-off between aesthetics and modern infrastructure, and opaque pricing plus absent real-time communication increase budget uncertainty and execution risk—problems our 2026 launch, $100,000 A/V investment, all-inclusive contracts, dedicated coordinators, head chef, and proprietary digital portal directly address.

Solution

Clients face fragmented vendor management, poor tech infrastructure, and opaque pricing that cause stress and budget overruns. Our venue solves this with all-inclusive packages, integrated audiovisual systems, and a dedicated on-site coordinator so hosts get one contract, one accountable team, and predictable costs.

Core offering: modular ballrooms for 50–500 guests; bundled catering, beverage, and decor; high-definition projection and integrated sound; transparent pricing and timeline milestones; same-day load-in and teardown; turnkey support for corporate and private events.

Mission Statement

Our mission is to deliver an unparalleled event experience in the Dallas region by blending timeless elegance, modern innovation, and professional management. We remove planning stress through transparent pricing, comprehensive services, and technology that simplifies logistics, so clients can focus on the moment. We commit to sustainability, inclusive accessibility, and measurable service standards that set the local benchmark for all-inclusive luxury.

Key Success Factors

Success depends on hitting booking, cost, tech, and timeline targets already set in the plan.

• Hit 60 booked events in 2026 via aggressive marketing at $3,000/month.
• Maintain 10% COGS for food & beverage and control variable staff costs.
• Achieve client adoption of the proprietary planning portal to differentiate from competitors.
• Leverage $100,000 A/V investment to secure high-tech corporate galas and conferences.
• Meet financial timelines: break-even at 13 months and 41-month payback to reach $1,878,000 EBITDA by 2030.

Financial Summary

The financials show scaling from 60 events in 2026 to 110 in 2028, with ancillary streams adding meaningful revenue.

Financial requirements: total capex $843,000; minimum cash buffer $29,000 reached Jan-2027 (breakeven); payback in 41 months; project IRR 0.03% and ROE 3.87%.

Overall outlook: revenue and EBITDA scale materially by year three, with breakeven in Jan-2027 and modest investor returns.

Funding Requirements

USD 950,000 covers capex and working capital to January 2027.

Projected scale: 60 events in 2026 to 160 events by 2030; EBITDA: -86,000 in year one, 316,000 in year two, 1,878,000 by year five; break-even and minimum cash of $29,000 reached January 2027; IRR 0.03% and ROE 3.87%, with ancillary revenues from bar upgrades, equipment rentals, and vendor fees.