Book Publishing Marketing Plan

This template ships with a full, editable marketing plan tailored for book launches. It saves you writing time, stays flexible, and can be customized for any title or imprint. Use the plan as-is or tweak tone, tasks, and dates.

Ready-to-use launch templates

Customize copy and visuals

Works across genres and formats

Speeds proposal and briefing

The core sheet is a Gantt chart that maps tasks against calendar weeks. It makes sequencing, overlaps, and deadlines clear at a glance so you can spot bottlenecks. One view shows production through post-launch promotion.

Visualize task timing easily

See dependencies and overlaps

Month-by-month launch timeline

Identify critical path tasks

Template includes 30+ pre-built actions covering editorial, publicity, social, ads, and D2C tactics. Tasks are practical and ready to assign, so you won't miss common launch steps. Each action includes a suggested duration and owner.

Editorial checklist included

Publicity and review outreach

Social and influencer tasks

D2C and retail actions

Every start date and duration is editable without breaking formulas or the Gantt layout. Shift a launch week and dependent tasks move automatically, keeping logic intact. This makes rescheduling painless for real-world delays.

Adjust dates with one change

Durations update Gantt automatically

Supports staggered and parallel tasks

Preserves dependency logic

Progress fields show percent complete and highlight overdue items visually on the Gantt. Built-in formulas roll up task status to project-level completion so you always know launch readiness. Overdue tasks turn red for quick triage.

Percent complete per task

Project-level progress summary

Overdue tasks auto-flagged

Simple color-coded status

Tasks include owner fields, clear dependencies, and notes so teams know who does what and when. Use the Gantt to remove overlaps, prevent duplicate work, and align internal and external partners. It reduces back-and-forth during crunch weeks.

Assign tasks by person

Clear dependency lines

Reduce duplicated effort

Align internal and external teams

Designed for non-Excel people with color-coded inputs and locked formulas that prevent accidental breaks. Instructions are inline and simple, so anyone can edit timelines and owners without training. No complex spreadsheets or macros needed.

Color-coded editable cells

Built-in formulas, locked logic

Step-by-step inline instructions

No macros or advanced skills

Export clean PDFs or copy to Google Sheets for sharing with authors, teams, and retailers. Print-ready views include a one-page timeline and a detailed task list suitable for meetings or pitch decks. Files are client-ready out of the box.

Export to PDF easily

Google Sheets friendly copy

One-page timeline print view

Client-ready meeting handout

The sheet highlights the current week and lists tasks due, plus a completion guide for the top weekly priorities. Teams get a clear weekly to-do and a checklist to close tasks before launch. It keeps sprints focused and measurable.

Current-week highlight row

Weekly priority checklist

Completion steps per task

Ready-for-launch readiness check