Conversion Rate Optimization
(CRO) BCG Matrix

You're ready to act now; this BCG Matrix template is instantly downloadable after purchase so you can plug in your metrics and start prioritizing A/B tests the same day-no setup delays or special software required.

Immediate access after payment

Start planning within minutes

No separate software needed

Use on Windows or Mac

You're working with unique product mixes; the template is fully editable so you can change quadrant labels, growth thresholds, and relative-share formulas to match your business metrics and testing cadence.

Adjust growth and share thresholds

Edit labels and quadrant colors

Add custom product notes

Scale fields to portfolio size

You're short on time; the template provides a pre-built, professional matrix with quadrant logic and sample calculations so you avoid setup mistakes and focus on decisions, not formatting.

Quadrants pre-formatted and labeled

Sample calculations included

Ready-to-use presentation slides

Consistent layout across pages

You're not a consultant; the template is beginner-friendly with clear instructions and simple inputs so non-experts can classify products, run scenarios, and present findings without advanced training.

Step-by-step usage notes included

Simple input fields only

Built-in examples to follow

No advanced Excel skills needed

You're chasing revenue; the BCG Matrix template helps you separate stars, cash cows, dogs, and question marks so you can identify which pages, offers, or SKUs drive profit and deserve investment.

Spot high-revenue pages quickly

Flag low-return products to prune

Rank by test ROI potential

Link quadrants to action plans

You're explaining strategy to stakeholders; clean quadrant graphics show each product or funnel's market position visually, making it easy to align teams and justify resource moves during planning meetings.

Clean quadrant charts for clarity

Size bubbles by revenue impact

Color-code by priority or risk

Exportable graphics for slides

You're presenting to execs; the template uses polished formatting suitable for investor decks and board packs so you look credible without hiring a designer.

Slide-ready layouts included

Printable report pages included

Consistent fonts and spacing

Designed for executive audiences

You're making resource calls; the BCG Matrix template links quadrant placement to clear actions-invest, harvest, divest, or test-so your CRO roadmap is directly tied to business outcomes.

Direct action guidance per quadrant

Scenario testing for different moves

Quick sensitivity analysis included

Tie recommendations to KPIs

You're buying once; this template is a single purchase with lifetime access so you avoid subscriptions and can reuse it for multiple audit cycles and client engagements.

No recurring fees ever

Lifetime downloads and updates

Use across multiple projects

Transferable within your organization