Conversion Rate Optimization
(CRO) Business Proposal

This one-page proposal is pre-written by experts and fully editable, so you save time, keep a professional tone, and avoid starting from blank pages.

Pre-written, expert-crafted sections

Editable placeholders for brand voice

Legal and scope language included

Client-friendly, persuasive wording

You have limited meeting time; the strategic one-page layout prioritizes metrics, proposed tests, expected outcomes, and next steps for quick decisions.

Prioritizes high-impact information

Test plan and timeline visible

Decision-maker friendly summary at top

One-page executive-level clarity

Design focuses on readability and credibility using clean typography, white space, clear calls to action (CTAs), and a hero metric to make the offer feel trustworthy.

Clean, professional typography

Data visuals for quick digestion

Whitespace improves focus

Highlight client-ready visuals

Includes an industry-specific example tailored to e-commerce and B2B CRO work, showing a filled sample proposal with A/B test plan and stakeholder messaging.

Sample completed for e-commerce

B2B lead-gen example included

Shows A/B test plan template

Tone and positioning guidance

Optimized for speed: template sections, checklists, and placeholders let you assemble a tailored CRO proposal in minutes without losing rigor.

Assemble tailored proposals in minutes

defintely saves hours on proposals

Ready-to-send layout and copy

Checklist for data and comps

Editable in MS Word and Google Docs for offline work and live collaboration, so teams can co-edit, comment, and export to PDF quickly.

Full formatting preserved in Word

Real-time collaboration in Docs

Simple style guide included

Works with company templates

Fully compatible with pitch decks: use the one-page as a leave-behind, summary slide, or appendix to reinforce your message after meetings.

Designed to mirror slide content

Printable leave-behind for meetings

Fits as appendix in decks

Aligns with pitch narrative

Includes an optional Financial & Value Snapshot to show ROI, cost breakdowns, and expected conversion lift for credibility during sales conversations.

ROI quick-calculator included

Space for pricing scenarios

KPI table for baseline vs tests

Summary of expected revenue impact

Brand-ready and client-focused: change logos, colors, and voice to match the client, and add a dedicated call-to-action tailored to their goals.

Customizable logo and color palette

Voice and tone adjustments ready

Client-centric language templates

Swap sections for client needs