Conversion Rate Optimization
(CRO) Marketing Mix

This 4P's Marketing Mix template breaks down Product, Price, Place, and Promotion into discrete CRO actions-landing page features, offer bundles, channel placement, and persuasive promotion messaging-so you can build a full marketing plan that links UX fixes to revenue outcomes.

Complete product-to-promotion coverage

Maps tactics to conversion metrics

Includes channel and touchpoint guidance

Aligns UX changes with revenue goals

The Excel workbook is fully editable so you can change fields, formulas, labels, and scenario inputs without code. Tweak A/B test estimates, conversion assumptions, and revenue impact cells to reflect your client's data and quickly rerun outcomes.

Editable fields and formulas throughout

Update conversion assumptions instantly

Add client-specific KPIs easily

No macros required for basics

This package includes pre-written copy and structured recommendations tailored for a CRO consultancy: test hypotheses, UX fixes, value propositions, and tactical promotion copy that fit a typical small-to-mid ecommerce or B2B service business.

Pre-filled CRO hypotheses library

Industry-specific example recommendations

Customizable value proposition blocks

Client-ready test and roadmap copy

After purchase you get instant access to download both Word and Excel files so you can open, edit, and present immediately-no waiting, no subscriptions, no extra plugins required for core features.

Download immediately after payment

No subscription required to use

Works offline in Word and Excel

Start editing within minutes

The templates use a clean, structured layout that highlights key recommendations, metrics, and test plans so stakeholders read the impact first and tactics second-making client decks and internal reports look professional with minimal formatting.

Clean headings and visual hierarchy

Clear metric and KPI sections

Tables and charts ready for export

Slide-ready layout blocks included

The product section helps you define which pages, features, and offers to optimize first-product messaging, trust signals, checkout friction points, and priority experiments-so each change is tied to a measurable conversion lift.

Prioritized page and feature list

Core value proposition templates

Trust and social proof tactics

Wireframe and CTA suggestions

The pricing section guides retainer tiers, project fees, and test-cost recovery so you can price CRO work profitably: include hourly rates, test tool fees, projected revenue per lift, and payback timelines to justify spend.

Retainer and project fee examples

Test-cost and tool fee rows

Revenue-per-point lift calculator

Simple payback timeframe model

Templates are pre-filled with examples and practical prompts so a consultant or in-house marketer can complete a client-ready 4P's plan in under a day-saving time on structure, wording, and math.

Pre-filled examples for speed

Clear prompts for each section

Minimal setup, fast completion

Copy-and-paste client-ready text

The deliverables are formatted to present clearly to investors, CMOs, and founders-highlighting uplift forecasts, required investments, and ROI so decision-makers can approve CRO roadmaps quickly.

Uplift forecasts and ROI tables

Executive-summary ready slide copy

Risk and dependency callouts

Clear next-step recommendations