LIFE COACHING BUSINESS PLAN

I. Executive Summary

Company Description

Atlas Leadership Coaching — named for the mythic figure who carried the world — launches in 2026 as a U.S.-based professional coaching firm in the career and leadership development sector. We operate from a professional office in a major metropolitan area and use a hybrid model of in-person and virtual coaching. Our core services are one-on-one executive coaching, leadership team programs, and corporate coaching packages. What makes us distinct is our team of certified coaches and a proprietary, data-driven methodology that tracks client outcomes and ties coaching activities to measurable career and performance metrics. One-liner: practical coaching that proves impact in numbers.

We serve a national market of high-performing professionals and corporate clients, focusing on mid-to-senior managers and high-potential talent. Daily activities include intake assessments, personalized coaching plans, progress analytics, group workshops, and quarterly corporate reporting. Short-term goals: establish operations, onboard pilot corporate clients, and validate our methodology in 2026–2027. Long-term goals: scale to a full staff of 8.0 FTEs by 2030, expand corporate accounts nationwide, and standardize our program into repeatable packages for faster growth. One-liner: scaleable, evidence-driven coaching for ambitious leaders.

Problem

Many U.S. professionals face career stagnation and chronic overwhelm because they lack clear strategic direction and actionable next steps. This produces stalled promotions, unclear transition paths, reduced productivity, higher stress, and unrealized earnings potential.

Existing offerings deliver broad frameworks but fail to provide personalization and measurable action plans that tie goals to concrete milestones. That gap leaves high-performing professionals and corporate clients without a reliable path from feeling stuck to achieving defined career outcomes.

Solution

Professionals—especially Millennials and Gen X—face career plateaus from lack of clear strategy and leadership skills, and existing coaching often fails to prove ROI. Our service delivers personalized one-on-one and group coaching with certified coaches, proprietary frameworks, and a secure digital portal that turns development into measurable outcomes.

One line: clients get tailored roadmaps and trackable progress.

Mission Statement

We empower professionals and executives to reach their highest potential through personalized, data-driven coaching that fosters clarity, strategy, and lasting growth. We commit to a strategic partnership that turns career challenges into measurable success and personal fulfillment while balancing professional achievement with personal well-being. Our goal is to be the premier coaching partner for the modern U.S. workforce, delivering measurable ROI and setting the standard for excellence and ethics.

Key Success Factors

Critical operational and market factors that must be met to achieve targets and financial health.

• Reduce CAC from $400 to $250 in five years through brand positioning; lower acquisition cost.
• Demonstrate measurable ROI to clients via a data-driven methodology; evidence-based service.
• Maintain certified expertise funded by a dedicated professional development budget; quality assurance.
• Shift to corporate contracts to reach 22% of revenue by 2030 for higher-margin stability; enterprise focus.
• Reach breakeven within nine months of launch to secure cash flow; early profitability.

Financial Summary

Condensed financial snapshot for the Executive Summary.

Financial requirements: launch CapEx $62,500; minimum cash required $838,000 (Feb-26). Anticipated returns include IRR 8%, ROE 4.17%, payback in 25 months and breakeven in Sep-26.

Overall outlook: losses at launch turn to positive EBITDA by year two, scaling to materially positive results by year five.

Funding Requirements

The business requires $838,000 to reach breakeven by Feb-26, fund $62,500 in total CAPEX for launch, first-year marketing and certifications, and a working capital buffer; first-year EBITDA is projected at -$38,000, profitable in 2027 with $180,000 EBITDA, 2030 EBITDA $2,175,000, Return on Equity 4.17%, and IRR 8%.