Life Coaching Value
Proposition Canvas
Life Coaching Value Proposition
The Life Coaching Value Proposition Template in Word and Excel helps coaches and small practices state clear client outcomes, tailor offers for career, leadership, and personal growth, and use measurable progress to sell more coaching.
What is included in the product
Written Value Proposition in Word
WORD: Editable, client-ready Word document with professional formatting, structured sections, and easy-to-adapt value proposition copy for proposals and client deliverables.
Customizable Excel Spreadsheet
EXCEL: Interactive Excel workbook with segmented worksheets, editable formulas, presentation tabs, and validation matrices for strategy, tracking, and collaboration.
Pre-Formatted and Easy to Navigate
The template is ready to use with structured headers, tabbed sections, and inline guidance so you can build a compelling value proposition without setup or training.
Customer-Centric Framework
Built on Jobs-to-be-Done (JTBD) thinking, the template maps client tasks, pains, and gains so your messaging matches real client needs and drives empathy-led offers.
Pre-Written & Fully Customizable
Includes pre-written value statements and examples for life coaching niches (career changes, leadership, work-life balance) that you can edit to match each client or program.
Collaboration-Friendly Format
Designed for team work, the files support shared editing, comment fields, and clear version notes so coaches, marketers, and sales can align messaging fast.
Competitive Positioning Worksheet
Includes a competitive worksheet to map rivals, compare outcomes and pricing, and highlight your distinct coaching strengths so you can position confidently against alternatives.
Visually Organized for Presentations
The template uses clean visuals, color coding, and export-ready sections so you can present value propositions to clients or stakeholders without extra design work.
Targeted Customer Segment Mapping
Provides segment maps for mid-career professionals, executives, and people seeking work-life balance so you can match messages to behavior, needs, and buying triggers.
Product-Market Fit Validation Tool
Offers a simple validation matrix to score clarity, urgency, and uniqueness, plus guidance on collecting pilot feedback so you can test and iterate your offer quickly.
Saves Time and Reduces Cost
The template replaces costly consultants and long workshops by giving you a proven structure and pre-written content to build professional messaging in-house and faster.
How to Use the Template
Download
After your purchase, simply download the files and open them with your preferred software, such as Microsoft Office or Google Docs. No special setup or technical expertise required-just get started right away.
Customize
Update any details, text, or numbers to reflect your specific business idea or scenario. The templates are fully editable, allowing you to personalize content, add or remove sections, and adjust formatting as needed.
Save & Organize
Once your templates are customized, save your final versions in your preferred folders or cloud storage. Organize your files for quick access and future updates, making it easy to keep your business documents up to date.
Share or Present
Export, print, or email your finalized files to showcase your document. Present your professional documents in meetings or submissions, supporting your business goals and decision-making process.
Related Blogs
- How to Fund Startup Costs for a Life Coaching Business
- How to Launch a Life Coaching Business: A 7-Step Financial Roadmap
- How to Write a Life Coaching Business Plan: 7 Actionable Steps
- 7 Critical KPIs to Scale Your Life Coaching Practice
- Analyzing the Monthly Running Costs for a Life Coaching Business
- How Much Do Life Coaching Owners Typically Make?
- 7 Strategies to Increase Life Coaching Profitability and Scale Margins
Frequently Asked Questions
Clear value propositions show potential clients how coaching can solve their problems, making it easier for them to choose your services.