NURSING HOME BUSINESS PLAN

I. Executive Summary

Company Description

Our community launches in 2026 as a premier residential senior-care campus offering a continuum of long-term care in the United States. The name reflects a mission of continuous, dignified care rooted in clinical excellence and resident wellbeing. We operate in the senior living and long-term care industry and deliver a subscription-based model that bundles personalized care plans, transparent pricing, and on-site medical oversight. One-line: We provide predictable, person-centered care across assisted living to high-acuity skilled nursing.

Core services include assisted living, memory care, skilled nursing, medication management, and daily living support, staffed by RNs, CNAs, and administrative professionals. Main activities are individualized care planning, 24/7 clinical supervision, therapeutic and social programming, and family engagement. What sets us apart is a subscription pricing structure, integrated care levels under one roof, and a clinical team focused on quality-of-life outcomes for seniors aged 75+. Short-term goals: open in 2026, achieve 70% occupancy within 12 months, and reach clinical quality benchmarks. Long-term goals: stabilize 90%+ occupancy, expand to two additional campuses, and sustain industry-leading clinical and satisfaction scores.

Problem

Families across the United States face a persistent shortage of specialized, around-the-clock care for aging relatives, producing widespread caregiver burnout, lost work hours, and fragmented care coordination. Current options often lack necessary medical supervision for complex needs, force residents into expensive bundled pricing that charges for unused services, and prioritize operational efficiency over dignity and personalization.

There is a clear market gap for a unified, professionally staffed residential solution that provides continuous clinical oversight, transparent pricing, and personalized care plans to restore dignity and reduce family burden.

Solution

Families face caregiver burnout, rigid expensive bundles, and traumatic moves as health needs change; our community offers a single residential campus that combines clinical safety with hospitality-grade living, providing a full continuum of long-term care—assisted living through skilled nursing—so residents stay in one place as needs evolve. Launching 2026, we deliver professional medical supervision, personalized plans, and 24/7 support that scales with each resident, plus social and wellness programs to preserve autonomy and quality of life.

Mission Statement

We provide a personalized and dignified long-term care experience that empowers seniors to maintain independence while receiving the highest standard of medical support. We commit to transparency, cost-effectiveness, and community, treating every resident with respect and compassion. Through an innovative subscription model, we put choice and quality of life at the center of aging.

Key Success Factors

Success rests on differentiated pricing, scaled clinical capacity, referral strength, staffing, and capitalized facilities.

• A la carte revenue model attracts cost-conscious, quality-focused families.
• Scalable direct care hours: increasing from 40 to 60 hours per resident to meet higher medical needs.
• Referral network plus falling CAC: hospital referrals and CAC reduction from $4,500 to $3,500 sustain occupancy.
• High staff-to-resident ratio backed by growing RN and CNA teams for clinical excellence and safety.
• $1.6M+ in facilities & medical technology provides a competitive edge in the U.S. market.

Financial Summary

Financial summary for the Executive Summary: launch in 2026 with breakeven targeted June 2027.

Financial requirements: minimum cash required $1,700,000 reached May 2027; payback in 57 months; breakeven June 2027. Anticipated return: IRR 0.01% and Return on Equity 2.99% (year five).

Overall outlook: profitability by mid‑2027 and positive EBITDA growth to $2,190,000 by year five.

Funding Requirements

Launching in Jan 2026 with initial EBITDA of -$930,000, the project reaches breakeven by June 2027 (minimum cash need $1,700,000 in May 2027), targets year‑five EBITDA of $2,190,000, a 57‑month payback, and requires capital to cover build‑out, first‑year ops and marketing while scaling ancillary participation to 90%.