Nursing Home Value
Proposition Canvas

You're short on time; this pre-formatted Word and Excel kit is ready to use with clear headers, guided prompts, and example copy for admissions, referral outreach, and family FAQs so teams can finalize messaging without setup. It reads easily for non-clinical audiences.

Clear section labels and prompts

Example copy for admissions outreach

No setup, ready-to-edit pages

Simple navigation for busy staff

You're selling care, not features; the template uses a customer-first framework (Jobs-to-be-Done) to map adult children's concerns-safety, cost, independence-and seniors' goals-dignity, social life, health-so you match services to real needs and reduce objections during tours and calls.

Maps jobs, pains, and gains

Focuses on caregiver burnout relief

Aligns services to family priorities

Builds messaging around resident dignity

You're avoiding blank pages; this package includes industry-specific starter copy for headlines, admission scripts, referral emails, and care-plan summaries that you can edit to reflect local pricing, staffing levels, and facility features-so documents feel bespoke, quickly.

Starter headlines for tours and ads

Admission scripts you can edit

Referral email templates included

Customizable care-plan summary blocks

You're coordinating admissions, clinical, and marketing teams; the files support shared editing, comment threads, and version control so care managers, directors, and marketers can iterate messaging together and keep family communications consistent across channels.

Shareable files for cross-team edits

Comment-friendly sections for feedback

Version notes for approval trail

Care coordinator input fields included

You're competing with bundled chains and small homes; the worksheet compares a la carte pricing, clinical depth, move-disruption risk, and referral incentives so you can clearly state differentiators and defend price during sales calls and partner meetings.

Compare bundles versus a la carte

Highlight continuity and lower move risk

Score clinical capabilities and staffing

Showcase referral partner benefits

You're presenting to families, investors, or hospital partners; the kit offers slide-ready, color-coded visuals, one-page summaries, and printable handouts that make tours, board reviews, and discharge-planner meetings look professional without extra design work.

One-page sell sheets ready to print

Color-coded resident benefit visuals

Slide-ready summaries for partner meetings

Printable family handouts included

You're targeting specific buyers; the template maps primary adult children (ages 45-65), proactive seniors (70+), hospital discharge planners, and local families within a 30-mile radius, with tailored messaging hooks and channel suggestions for each segment.

Primary: adult children 45-65

Secondary: proactive seniors 70+

Institutional: hospitals and planners

Local: within thirty-mile radius

You're testing messaging before scale; this tool scores clarity, uniqueness, urgency, and fit against customer pain points and referrer criteria so you can iterate quickly, reduce admissions friction, and lower customer acquisition cost with validated claims.

Scoring matrix for headline fit

Measure urgency and clarity scores

Test claims against referral needs

Track changes over validation rounds

You're avoiding expensive consultants; the template replaces custom agency work with ready frameworks, editable copy, and validation tools so teams produce persuasive admissions materials faster and at much lower cost than external hires.

Cuts consultant reliance and fees

Faster admissions collateral creation

Re-use templates across locations

Lower CAC with clearer messaging