Nursing Home Investment
Pitch Deck

Why Now, and What Urgent Problem Are You Solving?

The current market suffers from inflexible, bundled care packages that force seniors into disruptive moves as their health needs change. You are solving the need for a seamless continuum of care model, offering personalized, tiered services that allow residents to age in place without paying for unnecessary services.

Focus on the Care Gap

• Aging population demands better options.
• Traditional models lack service flexibility.
• Disruptive moves cause resident distress.

What Do You Do-And Why Will You Win?

You offer a flexible, tiered service model providing everything from Assisted Living to Skilled Nursing Care within a single community. Your competitive edge is the focus on high-quality staffing-increasing Registered Nurse (RN) FTEs from 3.0 (2026) to 7.0 (2030) and Certified Nursing Assistant (CNA) FTEs from 8.0 to 18.0-to ensure personalized care, targeting 60 Average Direct Care Hours per Resident per Month by 2030.

Operational Excellence

• Offer personalized, a la carte care plans.
• Maintain high staff-to-resident ratios.
• Use EHR systems for nursing homes efficiently.

Who Buys, and How Big Is the Opportunity?

The primary customer segment is Adult Children (age 45-65) making decisions for their parents, alongside proactive seniors planning their future. The opportunity is substantial: your $250,000 marketing budget in 2026, paired with a $4,500 CAC, drives initial growth that scales EBITDA from a Year 1 loss of $930,000 to a Year 5 profit of $2,190,000, demonstrating strong market penetration potential.

Market Scale and Financial Trajectory

• Target families within a 30-mile radius.
• EBITDA grows 3x from Year 2 to Year 5.
• Breakeven occurs efficiently in 18 months (June 2027).

This ~Nursing home pitch deck template~ is designed based on investor best practices, ensuring your presentation follows the canonical flow VCs and private equity firms expect. This structure enhances your credibility immediately, saves you weeks of design work, and ensures you align your story with professional investment criteria from the start.

Follows proven investor expectations

Saves weeks of preparation time

Enhances overall presentation credibility

The entire deck is fully editable in PowerPoint (or Google Slides), giving you complete control over the final presentation. This flexibility lets you adapt the content, design, and branding to your unique assisted living business plan template without needing expensive graphic designers or technical skills. You can defintely make it your own.

Full control over design and branding

Works in PowerPoint and Google Slides

No need for expensive design help

The template guides you through crafting a compelling narrative using the classic problem-solution format. By clearly stating the market pain-the lack of flexible, high-quality continuum of care model options-and presenting your unique value proposition, you clarify the startup's mission and engage investors from the very first slides.

Clarify the market pain point

Position your unique value proposition

Engage investors quickly and clearly

This template includes structured slides for demonstrating market demand and scale. Showcasing industry trends, quantifying your Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) builds investor confidence and validates the enormous growth potential in long-term care facility operations.

Validate market size and growth

Showcase industry trends clearly

Build investor confidence with data

The pitch deck makes it easy to communicate exactly how your business generates revenue. Your model relies on a Base Residency Fee, plus tiered Assisted Living Service Subscriptions and Skilled Nursing Care Fees. This clear financial logic, combined with Ancillary Service Charges, reassures investors of your scalability and viability.

Explain pricing structure clearly

Detail multiple revenue streams

Showcase business model scalability

The template includes a dedicated slide to compare competitors, helping you position your facility's advantages clearly. You will prove why your flexible, tiered service model and integrated continuum of care are more compelling than traditional, bundled senior care offerings.

Compare rivals effectively

Position your key differentiators

Prove defensible market positioning

The pre-built structures simplify how you present your fundraising needs and use of funds. Clarifying the capital usage-for example, allocating funds toward initial CAPEX like $400,000 for Resident Room Furnishings-aligns with investor expectations and communicates a disciplined capital plan and ROI potential.

State round size and instrument

Clarify capital allocation strategy

Show disciplined use of funds

This downloadable pitch deck for skilled nursing investment saves founders hundreds of hours of work and thousands in consulting fees. It delivers an instantly professional, ready-to-use presentation that maintains high quality, allowing you to focus on securing referrals and refining your assisted living marketing strategy.

Instantly professional presentation

Cut hours of deck creation time

Reduce reliance on expensive consultants

The modular design of the template is built to suit startups at any growth phase. Its flexible structure supports pre-seed, seed, and Series A fundraising efforts, adapting easily to each stage's specific messaging needs, whether you are focused on proving concept or scaling long-term care facility operations.

Supports all early funding stages

Modular design for customization

Adapts to specific messaging needs