TV Advertising Agency
Marketing Mix

TV Advertising Agency Marketing Mix
Fully Editable
Instant Download
Professional Design
Pre-Built
No Expertise Is Needed
TV Advertising Agency Bundle
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Description

TV Advertising Agency 4P's Marketing Mix

You offer end-to-end television commercial creation and placement that blends emotional storytelling with data-driven media buying to improve ROI for small and medium businesses.

What is included in the product

Word Icon Written 4P's Marketing Mix in Word

The Word document is a detailed, comprehensive, professionally written 4P's Marketing Mix Analysis covering Product, Price, Place, and Promotion with strategic insights, examples, and company-specific context.

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Excel Icon Customizable Excel Spreadsheet

The Excel file provides a high-level, at-a-glance summary of the full analysis in a clean, editable spreadsheet ideal for quick reviews and presentations.

Comprehensive Marketing Mix Framework

Comprehensive Marketing Mix Framework

The 4P's template breaks down Product, Price, Place, and Promotion specifically for TV advertising-aligning creative services, fee structures, channel mix, and promotional frequency to business goals.

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Product: commercials and campaign strategy
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Price: project fees plus media commission
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Place: broadcast, cable and CTV platforms
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Promotion: storytelling, placement, frequency plans

100% Customizable & Editable in Excel

100% Customizable & Editable in Excel

The Excel workbook is fully editable so you can change line items, media allocations, production costs, and KPIs to reflect real campaign assumptions and client rates.

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Editable line-item media budgets
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Swap channel allocations fast
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Adjust production cost assumptions
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Refresh KPIs and timeline fields

Business-Idea Specific & Pre-Written Template

Business-Idea Specific & Pre-Written Template

This package is pre-written for a TV advertising agency model with sample SMB campaigns, ready client briefs, and industry-aligned language to save hours of setup.

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Pre-filled SMB campaign examples
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Script templates and shot lists
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Media-buy negotiation checklist included
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Client briefing and approval flows

Instant Download & Immediate Access

Instant Download & Immediate Access

Download the Word and Excel files immediately after purchase and start planning and pitching TV campaigns without delays or subscriptions.

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Immediate Excel and Word files
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Start planning within minutes
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No extra software required
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Compatible with common spreadsheet software

Professional, Visually Engaging Layout

Customer & Market Segmentation

The templates feature clean, presentation-ready Word pages and Excel dashboards with charts, media schedules, and storyboard mockups to communicate strategy clearly.

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Presentation-ready Word doc layout
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Visual media schedules and charts
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Storyboard mockup pages included
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Consistent, print-ready formatting

Product Strategy Framework

Product Strategy Framework

The Product section guides you to define the commercial's unique selling proposition, key message pillars, target audience segments, and recommended creative format per objective.

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Defines USP and positioning
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Maps target audience segments
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Prescribes creative message pillars
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Specifies calls-to-action per spot

Pricing Strategy & Profitability Model

Pricing Strategy & Profitability Model

The pricing module models project fees, hourly rates, media-buy commissions, and gross margin to help you price services profitably and show clients cost breakdowns.

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Project fee and hourly templates
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Media commission calculator included
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Gross margin and profitability fields
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Break-even on campaign spend example

Time-Saving & Easy-To-Use Format

Time-Saving & Easy-To-Use Format

The layout uses pre-filled prompts, checklists, and auto-calculations so even non-experts can produce a professional marketing mix quickly and accurately.

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Pre-filled prompts and checklists
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One-page executive summary sheet
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Drag-and-drop schedule simplicity
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Auto-calculated totals and subtotals

Investor & Stakeholder-Ready Presentation

Investor & Stakeholder-Ready Presentation

Templates are formatted for investor and client decks with clear ROI metrics, KPI dashboards, concise case studies, and polished executive summaries.

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Investor-ready summary slide template
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ROI and KPI metrics highlighted
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Case study examples formatted
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Concise, board-room friendly pages

How to Use the Template

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Download

After your purchase, simply download the files and open them with your preferred software, such as Microsoft Office or Google Docs. No special setup or technical expertise required-just get started right away.

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Customize

Update any details, text, or numbers to reflect your specific business idea or scenario. The templates are fully editable, allowing you to personalize content, add or remove sections, and adjust formatting as needed.

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Save & Organize

Once your templates are customized, save your final versions in your preferred folders or cloud storage. Organize your files for quick access and future updates, making it easy to keep your business documents up to date.

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Share or Present

Export, print, or email your finalized files to showcase your document. Present your professional documents in meetings or submissions, supporting your business goals and decision-making process.

Frequently Asked Questions

The 4Ps framework offers a structured approach to strategize product offerings, set pricing models, develop targeted promotions, and choose effective distribution channels for a TV advertising agency.