TV Advertising Agency
Marketing Plan

This template includes a pre-written, fully editable marketing plan in Excel that saves setup time. Edit copy, channels, budgets, and timelines to fit any business or industry.

Editable plan sections and copy

Tailorable for any industry

Saves hours of setup work

Includes sample campaign language

The workbook uses a visual Gantt chart layout so timelines and task sequences are clear at a glance. Color bars show dependencies, overlaps, and critical paths for better execution.

Visual timeline for every task

See dependencies and overlaps clearly

Quickly identify critical path tasks

Month and week timeline views

Template ships with 30+ pre-built marketing actions covering creative, production, media buying, measurement, and reporting. Use them as-is or modify to fit your campaign needs.

Creative and production tasks included

Media buy and placement steps

Measurement and reporting actions included

Ready-to-run campaign task list

All start dates and task durations are editable without breaking internal logic or dependencies. Change dates, shift phases, and the Gantt recalculates so your project stays consistent.

Change dates safely and easily

Durations update across linked tasks

Dependencies stay intact after edits

Bulk-shift phases with one action

The template tracks percent complete and flags overdue tasks so you can monitor execution. Progress bars and summary metrics give a quick snapshot for client reports.

Percent complete per task

Overdue task visual alerts

Summary progress at campaign level

Export progress for client reports

Assign tasks, set owners, and show dependencies to reduce overlap and miscommunication. The plan clarifies who does what and when across production, buying, and analytics.

Assign task owners quickly

Clear task handoffs and timing

Reduce overlap between teams

Align production and media buyers

The file uses color-coded cells, dropdowns, and locked formulas so beginners can use it confidently. No advanced Excel skills needed to run and update the plan.

Color-coded editable fields

Dropdowns for quick choices

Locked formulas protect logic

Beginner-friendly interface and layout

Export to PDF or share a cloud-sheet copy for client review and internal approval. Print-ready views and presentation pages make stakeholder updates simple.

PDF export ready

Cloud-sheet friendly sharing

Print-ready presentation pages

Client-facing summary view included

Weekly highlights surface priorities and a completion guide shows tasks due this week so teams focus on urgent items. Use the weekly view for standups and client updates.

This week's priorities at top

Completion checklist per week

Use for team standups

Client-ready weekly snapshot