TV Advertising Agency
Value Proposition Canvas
TV Advertising Agency Value Proposition
This Value Proposition template is built for TV advertising agencies to create crisp messaging that pairs creative storytelling with precise media targeting for TV and connected TV (CTV) campaigns aimed at SMBs and DTC brands.
What is included in the product
Written Value Proposition in Word
The WORD file contains editable, professionally formatted pages for client-ready value propositions, presentation copy, and printable briefing documents for stakeholders.
Customizable Excel Spreadsheet
The EXCEL file includes segmented worksheets, editable formulas, scoring matrices, and exportable slide tables for collaboration and validation.
Pre-Formatted and Easy to Navigate
The template is ready to use with labeled sections, step-by-step prompts, and a logical flow from customer insight to script hooks, so teams can start drafting value statements without setup.
Customer-Centric Framework
Built on Jobs-to-be-Done (JTBD) thinking, the template forces you to state the viewer's job, pain, and desired gain, so every line of the script and media choice ties back to real customer needs.
Pre-Written & Fully Customizable
Includes pre-written value statements and script starters tailored for TV spots and CTV ads, while allowing full edits for tone, length, and client-specific hooks.
Collaboration-Friendly Format
Designed for team work: comment-ready cells, version notes, and shared worksheets let producers, copywriters, media buyers, and clients iterate together without losing context.
Competitive Positioning Worksheet
Includes a competitor matrix to list rival agencies, in-house options, and DIY channels, helping you define clear differentiators like storytelling quality or data-driven targeting.
Visually Organized for Presentations
Slides-ready layouts, color-coded sections, and export-ready tables let you turn the worksheet into client decks or investor snapshots without extra design work.
Targeted Customer Segment Mapping
The template maps message variants to customer segments (local retail, service providers, DTC, regional chains) and suggests optimal TV vs CTV mixes per segment.
Product-Market Fit Validation Tool
Includes a simple validation matrix scoring clarity, relevance, uniqueness, and measurability so you can test which messages are ready for production and which need iteration.
Saves Time and Reduces Cost
The template cuts reliance on external strategists, shortens creative brief cycles, and standardizes approvals to lower agency hours and speed campaign starts.
How to Use the Template
Download
After your purchase, simply download the files and open them with your preferred software, such as Microsoft Office or Google Docs. No special setup or technical expertise required-just get started right away.
Customize
Update any details, text, or numbers to reflect your specific business idea or scenario. The templates are fully editable, allowing you to personalize content, add or remove sections, and adjust formatting as needed.
Save & Organize
Once your templates are customized, save your final versions in your preferred folders or cloud storage. Organize your files for quick access and future updates, making it easy to keep your business documents up to date.
Share or Present
Export, print, or email your finalized files to showcase your document. Present your professional documents in meetings or submissions, supporting your business goals and decision-making process.
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Frequently Asked Questions
Clear, compelling value propositions demonstrate ROI and strategic value, making it easier to win new business.