How to Run a Personal Training Studio: Essential Monthly Costs
Personal Training Bundle
Personal Training Running Costs
Expect monthly operational costs for a Personal Training studio in 2026 to start around $32,900, primarily driven by payroll and rent This figure covers $9,150 in fixed overhead (like the $6,500 Studio Rent) and $23,750 in initial staff wages for four full-time equivalent employees (FTEs) Understanding this baseline is crucial because labor is your largest recurring expense, far outweighing variable costs like marketing (40% of revenue) and payment processing (25%) Your financial model shows a rapid path to sustainability, achieving breakeven in just 5 months This guide breaks down the seven core running costs you must track to ensure profitability, targeting an estimated $102,000 in EBITDA by the end of Year 1
7 Operational Expenses to Run Personal Training
#
Operating Expense
Expense Category
Description
Min Monthly Amount
Max Monthly Amount
1
Staff Wages
Payroll
Payroll totals $23,750 monthly in 2026 for 4 FTEs (Studio Manager, Lead Trainer, two Trainers, Front Desk), making labor the single greatest operational expense.
$23,750
$23,750
2
Studio Rent
Fixed Overhead
The $6,500 monthly rent is the largest non-payroll fixed cost; confirm lease terms and annual escalation rates.
$6,500
$6,500
3
Utilities
Overhead
Budget $800 monthly for electricity, water, and gas; track usage closely to manage seasonality and client volume spikes.
$800
$800
4
Marketing Spend
Sales & Marketing
Allocate 40% of revenue toward client acquisition marketing, focusing on cost per acquisition (CPA) efficiency.
$0
$0
5
Software Fees
G&A
Plan for $450 monthly for scheduling, POS, and client management systems; ensure these tools defintely justify the cost.
$450
$450
6
Insurance
Compliance
Maintain $350 monthly for comprehensive business liability and equipment insurance, a non-negotiable compliance cost.
$350
$350
7
Retail COGS
Cost of Sales
Retail COGS (apparel and supplements) averages 35% of total revenue in 2026 (20% apparel + 15% supplements).
$0
$0
Total
All Operating Expenses
All Operating Expenses
$31,850
$31,850
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What is the minimum total monthly budget required to cover all fixed and variable operating expenses?
The minimum monthly budget required to keep the Personal Training operation running starts at the fixed overhead of $9,150, but this number only covers the lights and rent, not the cost of delivering the actual training service. To calculate your true monthly burn rate, you must add variable costs tied to trainer compensation and client acquisition before you can accurately assess when you hit break-even; for context on profitability challenges in this sector, see Is The Personal Training Business Currently Profitable?
Fixed Overhead Baseline
Fixed monthly overhead is set at $9,150.
This covers rent, base salaries, and core software subscriptions.
This is your absolute minimum operational cost floor.
If you don't have clients, you still owe this amount, defintely.
Variable Expense Drivers
Variable costs scale directly with client sessions booked.
These include trainer pay per session or commission percentage.
Also factor in retail cost of goods sold (COGS) if selling supplements.
You must model these costs against projected session volume to find true burn.
Which single expense category represents the largest recurring monthly financial commitment?
Wages are clearly the dominant recurring cost for the Personal Training operation, representing $23,750 monthly against only $6,500 for rent. Honestly, if you're running this model, understanding labor efficiency is your primary lever for profitability, especially as you scale; Have You Considered How To Effectively Launch Your Personal Training Business? is a good place to start thinking about staffing models.
Labor Commitment
Monthly payroll commitment hits $23,750.
This expense is the cost to deliver the core service.
You must track trainer utilization rates closely.
This cost structure is defintely high-touch.
Rent vs. Wages Ratio
Fixed rent is budgeted at $6,500 monthly.
Wages are over 3.6 times the monthly rent expense.
Rent accounts for only about 27% of the total stated commitment.
If onboarding takes 14+ days, client churn risk rises quickly.
How many months of operating expenses must we hold in reserve to cover the initial ramp-up phase?
For the Personal Training business, you need to ensure you have a minimum cash reserve of $727,000 available by May 2026 to cover operating expenses until the model shows profitability stabilizes, a key metric when assessing Is The Personal Training Business Currently Profitable?. This capital buffer is what bridges the initial ramp-up phase where cash burn is highest.
Managing the Cash Buffer
The $727,000 requirement defines the total runway needed before stabilization.
If monthly fixed OpEx runs at $45,000, this reserve covers about 16 months of fixed costs defintely.
High initial trainer onboarding costs directly inflate the required cash buffer.
Every week saved in the ramp-up phase reduces the total capital needed.
Accelerating Stability
Focus initial sales on high-ticket, tiered training packages immediately.
Target a minimum monthly client retention rate of 90% post-initial commitment.
Keep client acquisition cost (CAC) below $500 during the first six months.
Use add-on services to boost Average Revenue Per User (ARPU) early on.
If client visits fall 20% below the 25 visits per day forecast, how will we cover the fixed $9,150 overhead?
A 20% drop in visits to 20 sessions daily means you must immediately cut variable spending to cover the full $9,150 monthly fixed overhead. You need to find savings equal to the revenue lost from those 5 missing sessions daily before cash flow tightens.
Immediate Variable Cost Levers
Focus on spending that scales directly with new clients, not fixed rent.
If client acquisition cost (CAC) is high, pause high-cost digital advertising campaigns instantly.
Delay any non-essential professional development or new equipment purchases.
Hold off on ordering extra retail inventory until demand proves consistent.
Protecting Cash Flow Position
To cover the $9,150 gap, you need a daily cash injection of about $305 (assuming 30 operating days).
If you can cut $150 daily in variable marketing, you cover nearly half the hole right away.
Review all software subscriptions; downgrade or pause anything not critical for session delivery.
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Key Takeaways
The essential starting monthly operational budget for a 2026 personal training studio is approximately $32,900, dominated by fixed overhead costs.
This baseline cost is overwhelmingly driven by payroll ($23,750) and studio rent ($6,500), which together form the core fixed commitment.
Successful management hinges on quickly reaching the forecasted breakeven point, which is projected to occur within just five months of operation.
Payroll, accounting for $23,750 monthly for four FTEs, represents the single largest recurring financial commitment that must be actively managed for profitability.
Running Cost 1
: Staff Wages
Labor Cost Dominance
Your payroll in 2026 hits $23,750 monthly, covering four full-time employees (FTEs). This labor cost is defintely the single largest operational expense you face.
Labor Inputs
This $23,750 estimate covers four specific roles: the Studio Manager, Lead Trainer, two Trainers, and the Front Desk staff member. You need accurate salary benchmarking for these specific roles in your target metro area to validate this total monthly outlay. Here’s the quick math: four salaries equaling $23.75k means the average loaded cost per person is $5,937.50.
Studio Manager salary estimate
Lead Trainer base rate
Two Trainer hourly loads
Managing Payroll
Managing this fixed labor cost requires tight scheduling alignment with client demand. Avoid overstaffing during slow periods, especially for the Front Desk role. A common mistake is hiring trainers based on projected sales rather than confirmed utilization rates.
Use part-time/contractors initially
Tie bonuses to utilization rates
Audit management overhead early
Utilization Threshold
Because labor is your biggest cost driver, any delay in client acquisition defintely impacts profitability. If revenue targets slip, you must immediately review the necessity of all four FTE positions or negotiate lower base salaries for new hires. This cost structure demands high utilization.
Running Cost 2
: Studio Rent
Rent is Fixed Overhead
Studio rent is fixed at $6,500 per month, making it your biggest overhead after payroll. This cost locks in your physical footprint before revenue starts flowing. You must immediately audit the lease agreement for hidden escalation clauses.
Inputs for Budgeting
This $6,500 covers the physical space for training sessions and retail operations. To budget correctly, you need the exact start date and the annual percentage increase written into the lease. This is a fixed cost, unlike variable costs like retail COGS, which averages 35% of revenue.
Confirm lease start date.
Verify annual escalation percentage.
Check renewal options timeline.
Managing Fixed Space Costs
Since rent is fixed, optimization means negotiating the base rate or lease length now. Common mistakes include ignoring the annual escalation rate, which can jump 3% to 5% yearly. Look for tenant improvement allowances if you need build-outs before opening day.
Negotiate a multi-year base rate.
Limit annual increases to CPI or 3%.
Avoid short-term, month-to-month leases.
Lease Term Risk
If the lease term is short, say 12 months, you risk a major rent shock upon renewal if the market shifts upward. Secure at least a three-year term to stabilize this major fixed commitment against future inflation, giving your trainers time to build client bases.
Running Cost 3
: Utilities
Utility Budgeting
You need to budget about $800 monthly for essential utilities like electricity, water, and gas to run your studio. This cost is small compared to payroll, but it fluctuates. Watch usage data month-to-month. If client volume spikes in summer, expect higher cooling costs, so plan for that variance now.
Utility Inputs
This $800 budget covers the operational necessities: powering lights, running HVAC systems for client comfort, and water usage for showers or cleaning. Since this is a variable fixed cost, you estimate it using quotes or historical averages for similar commercial spaces. It’s a necessary overhead, dwarfed by the $23,750 in monthly staff wages.
Electricity for HVAC and lighting
Water for facilities use
Gas for heating needs
Managing Spikes
Don't just pay the bill; you must actively track consumption against your $800 baseline monthly. High usage during peak training months signals poor efficiency or unexpected demand. Focus on smart thermostat programming and efficient lighting retrofits to preempt seasonal hikes. A small reduction here helps, but it won't fix the payroll issue.
Monitor usage vs. client load
Optimize HVAC scheduling
Avoid energy waste defintely
Tracking Utility Density
Focus tracking on usage per client session, not just total dollars. If your utility cost per session rises from $2.50 to $4.00 during a busy quarter, you have an efficiency problem requiring immediate operational changes. This granular view helps you manage the $800 budget effectively against real-world activity.
Running Cost 4
: Client Acquisition Marketing
Marketing Spend Cap
Marketing spend is set at a hard cap of 40% of revenue. Success hinges entirely on managing the Cost Per Acquisition (CPA) relative to the Lifetime Value (LTV) of your personal training clients. If you spend too much to acquire a client, the model fails fast. That 40% must drive profitable growth.
Budget Inputs
This 40% allocation covers all costs to bring in new clients for training sessions and retail upsells. To budget this, you need projected monthly revenue and a target CPA based on your average package price. For example, if revenue hits $50,000, expect $20,000 earmarked for acquisition efforts. This is a major operational cost.
Target CPA based on package tiers.
Projected monthly revenue volume.
Estimated client conversion rates.
Driving CPA Efficiency
Optimize by prioritizing high-intent channels over broad awareness campaigns. Since your target is busy professionals, focus on referral programs and local search visibility rather than mass media buys. A common mistake is overspending on low-quality leads that never convert past the initial consultation. You need quality, not just volume.
Track CPA by acquisition channel monthly.
Incentivize client referrals heavily.
Test small ad spends before scaling.
LTV Checkpoint
Constantly compare your CPA against the expected Lifetime Value (LTV) of a client who buys a standard package plus one add-on. If your CPA exceeds 25% of the first three months' revenue, you are likely overpaying for growth and eroding margins quickly. This spending level requires disciplined tracking.
Running Cost 5
: Software Subscriptions
Software Cost Justification
You must prove the $450 monthly software spend drives revenue or cuts labor costs significantly, as this expense sits below major fixed costs like payroll at $23,750. If your scheduling, POS (Point-of-Sale), and client management tools don't automate tasks, they become pure overhead. Software must earn its keep here.
Budgeting the Tech Stack
This $450 budget covers three critical functions: booking sessions, processing payments, and tracking client progress for your high-touch service. To justify it, map the cost against the 4 FTE payroll of $23,750. If the scheduling tool saves one trainer just two hours weekly on admin, that easily offsets the monthly fee.
Inputs: Tool quotes, required features.
Budgeting: Fixed monthly expense.
Goal: Reduce manual data entry time.
Cutting Software Spend
Don't pay for features you won't use in your client management platform. Audit usage quarterly to ensure you aren't paying for premium tiers designed for much larger operations. Consolidate systems; using one tool for scheduling and POS saves more than running two separate, smaller subscriptions. You should defintely check for bundled pricing.
Audit features every quarter.
Bundle services where possible.
Avoid long-term lock-in early on.
Prove the ROI
For this $450 toolset to work, it must directly enable your revenue model, which relies on smooth, expert coaching delivery. If the POS integration fails or scheduling causes double bookings, client churn risk rises fast. This technology is infrastructure, not just an expense item.
Running Cost 6
: Business Insurance
Mandatory Insurance Overhead
Insurance is mandatory overhead for this personal training business. You must budget $350 monthly for comprehensive liability and equipment coverage. This cost protects client safety and business assets, making it a fixed operational baseline you can't cut.
Coverage Basis
This $350 monthly covers liability if a client gets hurt training and protects your physical assets like specialized equipment. It's a fixed operating expense that must be paid regardless of client volume. Inputs are based on quotes for your specific square footage and training scope, not revenue.
Liability covers client accidents.
Equipment covers physical assets.
Fixed cost: $350 per month.
Rate Optimization
You can't skip this, but you can optimize the rate. Shop quotes annually, especially after year one when you have loss history. Ensure your trainers maintain high certification standards; better risk profiles mean lower premiums. Don't bundle unrelated services if it inflates the base policy cost.
Shop quotes every 12 months.
Maintain high trainer certification levels.
Avoid bundling unrelated risks.
Cost Context
Compare this cost to your labor burden. At $350, insurance is minimal compared to the $23,750 in monthly staff wages. If you under-insure to save $50, one lawsuit could wipe out years of profit. That's not a trade-off worth making, defintely.
Running Cost 7
: Cost of Goods Sold (COGS)
Retail COGS Snapshot
Your retail inventory carries a 35% Cost of Goods Sold rate in 2026, split between 20% for apparel and 15% for supplements. This directly cuts into the gross margin generated by selling physical goods, so manage stock levels closely.
Calculating Retail Inventory Cost
This 35% covers the wholesale cost of inventory—the apparel and supplements you purchase to resell. Estimate this by multiplying projected retail unit sales by the supplier cost per unit. If retail revenue hits $100k, COGS is $35k. It's a direct subtraction from retail revenue.
Apparel cost factor: 20% of retail revenue
Supplement cost factor: 15% of retail revenue
Input needed: Wholesale unit price
Controlling Inventory Costs
To keep COGS near 35%, focus on inventory turnover, especially for apparel, which has a higher 20% component. Overstocking leads to markdowns, destroying your margin. Defintely secure volume discounts on supplements early on. Don't buy inventory you can't move in 90 days.
Benchmark turnover goals
Review supplier payment terms
Minimize dead stock risk
Margin Check
This 35% retail COGS is separate from your service delivery costs, like $23,750 in monthly staff wages. If supplement costs spike above 15% due to supplier price hikes, your blended gross margin shrinks fast.
Initial monthly running costs, excluding variable expenses tied to revenue, total about $32,900 in 2026 This is dominated by $23,750 in staff wages and $6,500 for Studio Rent Managing these fixed costs is key to achieving the projected 5-month breakeven timeline
Payroll is the largest expense, budgeted at $23,750 per month in 2026 for four FTEs This significantly outweighs the $9,150 in total fixed overhead Efficiently scheduling trainers to handle 25+ daily visits is the main lever for profitability
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