Personal Training
Marketing Plan

This template includes a pre-written, fully editable marketing plan tailored for personal training businesses. It saves time by giving you ready content that you can tweak to match your services and tone. Edit messaging, channels, and offers without rebuilding the plan.

Ready messaging for six channels

Customizable offers and packages

Edit tone and call-to-action

Works for small studios

The Excel file uses a Gantt chart layout to show task timing and overlaps visually. You see campaign sequences, start dates, and finish dates at a glance so you can slot trainers and promos. The layout reduces scheduling clashes and clarifies dependencies.

Visual timeline for every task

Shows dependencies and overlaps

Month-by-month campaign view

Quickly reorder start dates

Template contains 30+ ready marketing actions specific to personal training: social posts, referral asks, email flows, local ads, and partner outreach. These save you from missing critical steps and speed campaign setup. Pick, edit, and schedule actions in minutes.

Social content calendar included

Referral and partner sequences

Email nurture templates ready

Local ad checklist present

All start dates and durations are editable so you can adapt to staff availability and seasonal demand. Changing a date auto-adjusts dependent tasks to keep logical flow intact. This keeps plans flexible without breaking timelines.

Drag dates in Excel

Adjust durations freely

Auto-adjust dependent tasks

Fit trainer availability easily

The sheet tracks task completion percentages and highlights overdue items automatically. Progress bars and color codes show status at a glance so you can spot bottlenecks. Use it to run weekly check-ins and keep launches on schedule.

Completion bars for tasks

Overdue items auto-highlighted

Percent complete calculations

Weekly snapshot at top

Assign tasks to staff and set dependencies so responsibilities are clear across trainers, front desk, and marketing. The plan reduces overlap and clarifies who does what when. Use it to hand off campaigns between sales and trainers smoothly.

Assign tasks by role

Clear task ownership visible

Reduce duplicate work

Coordinate front desk actions

The workbook is color-coded with built-in logic so non-Excel users can update it safely. Cells use simple dropdowns and protected formulas to avoid accidental changes. You don't need advanced Excel skills to run campaigns.

Color-coded editable cells

Protected formulas included

Simple dropdown menus

Beginner-friendly instructions

Export the plan to PDF or copy to Google Sheets for easy sharing with partners or clients. Print clean one-page timelines for meetings or handouts. The layout is presentation-ready for staff and corporate partners.

PDF export ready

Google Sheets compatible

Print-friendly timeline page

Shareable with contractors

The template includes a weekly highlight bar showing current week tasks and a completion guide with next steps. This makes stand-up meetings faster and keeps focus on what must finish this week. Use it to shorten status calls to ten minutes.

Current-week tasks highlighted

Next-step completion guide

Use for weekly stand-ups

Quick status at-a-glance