Personal Training
BCG Matrix
Personal Training Boston Consulting Group Matrix
This Boston Consulting Group (BCG) Matrix template maps personal-training services, retail items, and add-ons across Stars, Cash Cows, Question Marks, and Dogs so you make clearer portfolio decisions with professional design and practical features.
What is included in the product
Written Boston Consulting Group Matrix in Word
The Word document delivers a detailed, professionally written breakdown of your product portfolio across the BCG Matrix quadrants-Stars, Cash Cows, Dogs, and Question Marks-plus strategic insights and concise recommendations for each segment.
Customizable Excel Spreadsheet
The Excel file provides an editable, high-level matrix with customizable market-growth and relative-share fields so you can visualize, adjust, and compare business-unit performance in real time.
Instant Download & Easy Setup
This BCG Matrix template is instantly downloadable after purchase so you can start strategic planning immediately with a plug-and-play file-no extra software, no wait, just open and map your offerings.
100% Customizable for Your Business Idea
This template is fully editable so you can adapt growth and market-share axes, quadrant labels, and product names to any fitness model, package tier, or retail assortment for a company-specific view.
Pre-Built BCG Matrix Structure
The matrix includes a fully built quadrant layout with formulas and positioning logic pre-configured so you save time and ensure consistent, accurate categorization of services and products.
Easy-to-Use with No Prior Experience Required
This template is beginner-friendly with clear labels and simple inputs so anyone on your team can use it-no advanced Excel skills or strategy background needed to produce professional results.
Helps Identify Profit-Generating Products
The BCG Matrix helps you separate revenue drivers from underperformers so you can decide which training packages to scale, maintain, or retire to boost margins and client outcomes.
Clear Visualization of Market Positioning
This template uses clean quadrant graphics to show each service's market position visually so teams and stakeholders align faster and make decisions with a shared picture of portfolio health.
Professional-Quality Presentation Format
The matrix is formatted for boardrooms and investor decks with polished typography and layouts so you get credible slides and reports without hiring a designer.
Optimized for Decision-Making & Growth Strategy
This template translates quadrant placements into action recommendations so you know which services to invest in, which to protect, and which to phase out for long-term positioning.
One-Time Purchase, Lifetime Access
Buy once and keep lifetime access to the files so you avoid subscriptions and can reuse, update, and re-export the matrix as your fitness offerings evolve.
How to Use the Template
Download
After your purchase, simply download the files and open them with your preferred software, such as Microsoft Office or Google Docs. No special setup or technical expertise required-just get started right away.
Customize
Update any details, text, or numbers to reflect your specific business idea or scenario. The templates are fully editable, allowing you to personalize content, add or remove sections, and adjust formatting as needed.
Save & Organize
Once your templates are customized, save your final versions in your preferred folders or cloud storage. Organize your files for quick access and future updates, making it easy to keep your business documents up to date.
Share or Present
Export, print, or email your finalized files to showcase your document. Present your professional documents in meetings or submissions, supporting your business goals and decision-making process.
Related Blogs
- Startup Costs to Open a Personal Training Studio
- How to Launch a Personal Training Studio: Financial Steps
- How to Write a Personal Training Business Plan: 7 Actionable Steps
- 7 Core KPIs to Track for Personal Training Success
- How to Run a Personal Training Studio: Essential Monthly Costs
- How Much Personal Training Owner Income Is Realistic?
- 7 Strategies to Boost Personal Training Profit Margins
Frequently Asked Questions
It guides you to invest more in high-growth, high-share services like premium coaching, while managing cash cows like basic packages efficiently.