Wholesale Business
BCG Matrix
Wholesale Business Boston Consulting Group Matrix
You're juggling suppliers and thin margins, so this wholesale business template gives you a ready BCG matrix template tuned for a bulk sales strategy, clear product portfolio analysis, and fast calls on where to invest or exit in your wholesale BCG matrix.
What is included in the product
Written Boston Consulting Group Matrix in Word
The Word report delivers a detailed, professionally written wholesale product portfolio analysis across Stars, Cash Cows, Dogs, and Question Marks with strategic insights and recommendations for each segment.
Customizable Excel Spreadsheet
The Excel model provides an editable market growth-share matrix with customizable fields for growth and relative share, letting you visualize, adjust, and compare business unit performance quickly.
Instant Download & Easy Setup
Buy, download, and start in minutes-no waiting-so you can run a market growth-share matrix this afternoon and brief your team before close of business.
100% Customizable for Your Business Idea
Edit labels, categories, and metrics to match your wholesale market segmentation, product lines, and regions, so the BCG matrix template fits your workflow, not the other way around.
Pre-Built BCG Matrix Structure
The matrix comes pre-wired with Stars, Cash Cows, Question Marks, and Dogs, with axis rules set for relative market share and growth, so you avoid setup errors and save hours.
Easy-to-Use with No Prior Experience Required
Follow the on-page prompts, paste your sales and category growth, and the dashboard charts update-no advanced Excel, no macros, just clear steps and results.
Helps Identify Profit-Generating Products
See which lines fund the core (Cash Cows), which to scale (Stars), and which to test or trim, so you can steer capital toward high-velocity SKUs and exit dead stock early.
Clear Visualization of Market Positioning
Clean quadrant charts map each product by growth and share, color-coded for segment, so your team sees the "why" behind roadmap, pricing, and inventory moves.
Professional-Quality Presentation Format
Get board-ready pages with crisp charts and concise notes, so you can brief finance, sales, and ops without extra design work or messy slides.
Optimized for Decision-Making & Growth Strategy
Turn analysis into action with invest/hold/divest tags, budget guardrails, and review dates, so you move from debate to decisions that grow contribution margin.
One-Time Purchase, Lifetime Access
Pay once, use forever, and update as your product portfolio shifts, so your team keeps a living BCG matrix template without subscriptions.
How to Use the Template
Download
After your purchase, simply download the files and open them with your preferred software, such as Microsoft Office or Google Docs. No special setup or technical expertise required-just get started right away.
Customize
Update any details, text, or numbers to reflect your specific business idea or scenario. The templates are fully editable, allowing you to personalize content, add or remove sections, and adjust formatting as needed.
Save & Organize
Once your templates are customized, save your final versions in your preferred folders or cloud storage. Organize your files for quick access and future updates, making it easy to keep your business documents up to date.
Share or Present
Export, print, or email your finalized files to showcase your document. Present your professional documents in meetings or submissions, supporting your business goals and decision-making process.
Related Blogs
- How Much Does It Cost To Start A Wholesale Business?
- How to Launch a Wholesale Business: 7 Steps to Financial Stability
- How to Write a Wholesale Business Plan: 7 Steps to Financial Clarity
- Critical KPIs to Measure Your Wholesale Business Growth
- How Much Does It Cost To Run A Wholesale Business Monthly?
- How Wholesale Business Owner Income Is Calculated
- 7 Strategies to Increase Wholesale Business Profitability and Efficiency
Frequently Asked Questions
The matrix shows which products need investment versus harvest or divest, optimizing resource distribution across the portfolio.